Selling For $1.6 Billion, Will Receive Premium Buyout Pricing is being sold to European firm Permira for a whopping $1.6 billion. Not bad for a site that bases its entire existence on tracking a person’s family tree.

According to reports, agreed to the 9.7 percent premium sales price on Monday. first explored a sale in June; since that time, shares have skyrocked by 41 percent at the genealogy website.

Since going public in 2009, shares at have more than doubled, attracting attention from various private equity firms. is a huge hoarder of data with more than 2 million paying subscribers, 10 billion records, and almost 40 million family trees.

Ancestry also owns websites, ProGenealogists, and, genealogy software Family Tree Maker, and The latter platform holds billions of image that contain various historical records. is a global company that operates websites throughout parts of Europe and in Australia, China, and Canada.

There are various family ancestry sites, but has become a mainstream entity, going so far as to partner with NBC for the reality TV show Who Do You Think You Are? which helped celebrities trace their family genealogies. is also no stranger to controversy. The site came under fire last year when the social security numbers of recently deceased people were leaked through the company’s Social Security Master File.

How Permira will leverage to earn back its $1.6 billion buy price is not yet known. With the ability to reach a large unique visitor base, it’s likely that much of will continue with business as usual.