Zendaya is making big strides in tech, fashion, and social media. The entrepreneur and powerhouse just released her first-ever clothing that’s truly for everyone.
She launched her fashion line, Daya by Zendaya, on her website and brand new app that offers androgynous streetwear, according to Racked.com. The collection includes everything from military anoraks to lace-up combat boots. It also runs in sizes from 0-22 and is between the $18-$158 price range. On the website, the clothes are shown by body type side-by-side, but Zendaya wishes we lived in a world where people weren’t so surprised by that feature.
“I made sure in my e-commerce photos that there was thick girls in there. You should just see them sprinkled in there and it should feel normal. You should scroll, you should see one [right next to the others], and that’s how it should be. It should come to a point where it’s not, like, thought about. Where it’s just like, ‘Oh okay.’ That’s the idea. Hopefully we’ll get there.”
The line includes a wide variety of pieces such as crop tops and ribbed joggers or a quilted jogger and kimono. Zendaya says that her fans can break up the looks and make them their own. She wanted people to be able to find great style regardless of their gender, income, or body type.
“That was just something that I felt like was a no-brainer…something that had to happen for me. I can’t just talk the talk, you know? I can’t just say all this stuff about inclusivity and loving people and breaking barriers and then actually not do it when it comes down to my own stuff. That’s fake.”
Many of the Daya items are unisex, but Zendaya says that she’s hoping the ones that aren’t will hopefully appear to shoppers of any gender identity. Her clothing line was also made regardless on a person’s age. When she started first working on the line, she pictured the clothes on anyone from her fans to members of her family, and it was important that the line fell within a certain price range.
“There’s things that technically are made for women. But that doesn’t mean a woman has to wear it. Whoever wants to wear it can wear it the hell want, you know?”
This news comes after Zendaya launched her first-ever shoe wear collection. Last month, Zendaya joined QVC and the Fashion Footwear Association of New York (FFANY) as the official spokesperson for QVC Presents FFANY Shoes on Sale. She also sold her Daya by Zendaya shoes on the broadcast, which she talked about in a recent Q&A with People.
“I try my best to make my shoes as beautiful as possible, but also classic, meaning you can wear them with pretty much everything in your closet. A good shoe should also be really comfortable. I don’t even think I believe in trends, to be honest! I like being a trendsetter and finding new trends. When it comes to, ‘What’s the best color this season?,’ wear whatever color you want!”
The star of Shake It Up and K.C. Undercover has 32 million Instagram followers, so it’s also important for her to speak out about social issues, including body images, beauty ideals, and bullying. Zendaya told Glamour that she’s aware of her social media presence and how important is for her to become the voice of her generation. Not only is her app used to shop her clothing line, but it’s also a way for fans to connect with the Disney star.
“It’s a discussion. It’s like, ‘Yo, I can’t believe this happened to me. Does this happen to you guys? We should do something about it.'”
Fans can purchase Zendaya’s clothing line by visiting DayabyZendaya.com and downloading the Zendaya: The App by visiting the Apple AppStore starting Friday, November 4.
[Featured image by Bennett Raglin/Getty Images]