Black Friday 2016 is still a few weeks away, but there are already ads hitting the internet for early sales from a number of major retailers, including Walmart and Amazon.
The progressive creep of the holiday shopping season has reached its largest point this year, with the first sales now starting shortly after the calendar turns to November. Shoppers looking for Black Friday 2016 sales already know what they’ll be getting from the e-commerce giant Amazon, which has released thousands of sale items and some special offers. Walmart has also started releasing some of its pre-Black Friday 2016 deals, a preview of the sales that will kick in at Thanksgiving.
Amazon launched its Black Friday 2016 sales this week, listing tens of thousands of items with deep discounts through its Black Friday Deals Store. The store will remain open through December 22, with expanded options for how shoppers can order. The site will be offering a $5 gift card for those who buy one of the exclusive deals through Alexa voice shopping, for example.
“This holiday season, we’re offering more deals than ever before and — for the first time ever — giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free,” Doug Herrington, the senior vice president of North American Retail at Amazon, said in a statement (via Fox News).
There are some other special offers to entice shoppers to Amazon this holiday shopping season. Members of Amazon Prime also get a 20 percent discount on pre-order and new release video games, Fox News noted. And shoppers who might need a bit of help finding the right present can check out the more than 20 gift guides offered by Amazon for Black Friday 2016.
Fox News also noted some of the most popular deals from Amazon’s Black Friday 2016 sales.
- $20 off the Kindle Paperwhite
- Savings on an LG 55-inch 1080p Curved Smart OLED TV
- Up to 40 percent off select Magformers toys.
The Black Friday 2016 ad has also leaked from Sam’s Club, BGR reported. Although the retailer hasn’t released all its details, the site noted that there will be deals on the iPhone 7 and other electronics.
Below are some of the best Black Friday offerings from Sam’s Club (via BGR).
- $249 PlayStation 4 Uncharted 4 bundle (save $50)
- $249 Xbox One S Battlefield 1 bundle (save $104)
- $548 60-inch Vizio 4K UHD SmartCast Home Theater Display TV (Save $400)
- $299 55-inch JVC Class 4K UHD TV (save $100 – online only)
- $348 50-inch Vizio 4K UHD SmartCast Home Theater Display TV (Save $250)
- $129.88 Fitbit Charge 2 (save $20)
- $99.86 Fitbit Alta with extra band bundle (save $30)
There had been some concern among retail experts that Black Friday 2016 shopping might see a dip in enthusiasm, especially with the huge number of online deals cropping up. Howard Davidowitz, the head of retail consultancy and investment banking firm Davidowitz & Associates, told CBS News that Amazon’s early Black Friday sales could lead an even bigger push for shoppers to stay at home rather than fighting the crowds on Black Friday.
“In the retail business what you are always looking for is how to get the jump on your competitors – that’s the game,” Davidowitz said. “Now, here is the price leader, the fastest-growing retailer in the United States — they’re getting the jump on everybody. I think it’s brilliant they are going to capture even more market share this way.”
While Amazon may be capturing the early attention ahead of the holiday shopping season, the more traditional brick-and-mortar retailers will be getting their turn soon. Eric Jones of the website BestBlackFriday.com told CBS News that the major stores have yet to leak their Black Friday 2016 ads, and those doorbuster sales are likely to generate just as much excitement this year as they have in the past.
[Featured Image by Joe Raedle/Getty Images]