Farron Cousins, with Ring of Fire, spoke recently with regard to the move by the Trump Organization to stop using the Trump name on newly built hotels, choosing instead to begin using the name Scion.
A representative of the Trump Organization was described as downplaying the change in the company’s use of the Trump brand, which his presidential campaign has claimed as recently as July is worth in excess of $3 billion, as reported by CNBC. The organization has reportedly attempted to link the new Scion name with the noteworthiness of the Trump name itself and insisted that the change is unrelated to Donald Trump’s presidential aspirations.
Including the value of the Trump name, the Republican presidential nominee is estimated to have a net worth of $3.7 billion by Forbes in 2016, down $800 million from 2015, as previously covered by the Inquisitr, perhaps calling into question the value of the Trump name claimed by the New York City native’s political campaign.
Cousins described Donald Trump’s campaign as entering “meltdown mode” and suggested that the Trump Organization itself may start to distance itself from the Trump name.
“This is all about the campaign,” Cousins stated. “This is all about saving a business that is failing, because we found out that your owner is a racist, misogynist, hateful, sexual assaulting deviant.”
The Ring of Fire host described a recent event in Washington, D.C., that caused hotels sell out, yet Trump’s hotel was left with many empty rooms and was said to have been forced to cut prices “below market value” just to operate.
The host noted that many Americans look to Donald Trump and the Trump Organization for their livelihoods and that a significant downturn in revenues could adversely affect employees.
“So maybe it is good that they are going to change the company name,” Cousins stated.
Farron Cousins listed other suggestions for the Trump Organization, including firing Trump himself and his entire family.
Cousins then moved on to the Ivanka Trump brand, said to have attracted close to $100 million in business in 2015, as reported by CBS News.
Social media campaigns encouraging consumers to boycott products featuring the Ivanka Trump name are thought to have the potential to “spell trouble” for her father.
“I have a physical repulsion when I now run across her labels,” one social media user was quoted with regard to the Trump brand.
“Nobody wants to be associated with anyone with the last name of Trump,” Cousins explained.
The host cited commentary from retailers, including Macy’s, Inc. (NYSE: M), that report sales of items bearing the Trump name are plummeting.
Farron Cousins expressed a belief that each time Americans make a purchase, they are voting with their money for the politics of the company and the politics of its management and owners.
Cousins continued that Donald Trump is “the worst human being possible” and that it is “admirable” customers of Trump companies have begun to communicate their views with their purchases.
Shannon Coulter, a marketing specialist reported to be behind a #GrabYourWallet Trump boycott campaign on social media, stated that before the release of the lewd Donald Trump audio tapes, as reported by the Inquisitr, many women were content to give Ivanka “a pass.”
For Coulter, the “breaking point” was said to be the fact that Ivanka continued to campaign on behalf of her father, even after the release of the tapes. The boycott leader described hearing from women who wanted to make a bigger impact than merely voting in the election, who believe that voting with their wallets is a “good outlet.”
While Clinton-Trump presidential polls have tightened recently, the Democrat continues to lead the Republican in national poll averages by 3.0 percent, 47.7 to 44.7, as previously reported by the Inquisitr.
[Featured Image by Chip Somodevilla/Getty Images]