Pokemon GO is getting its first in-game event this Halloween as Niantic reveals the treats coming to players for one full week until November 1.
Niantic is upping its efforts to lure players back into the game now that the player base of the mobile app using augmented reality is steadily dropping.
In their latest effort, Niantic rolled out a new update patch for Pokemon GO and announced how the game would be hosting a Halloween event where players are treated to higher Pokemon spawning rate as well as more Pokemon Candies.
Pokemon Go Halloween Event
According to the announcement posted on the official Pokemon webpage, players will be enjoying double the Candies they acquire during the event period, regardless where they got it from.
“Every Pokémon you catch will award six Candies—twice the normal amount. The Professor will give you two Candies instead of one for every Pokémon you transfer to him. And your Buddy Pokémon will award Candy four times faster than they usually do. Plus, you’ll get twice the Candy you’d normally get when you hatch Eggs.”
Aside from that, Niantic programmed the event so that spawning of Ghost-type Pokemon significantly increases during the Pokemon GO Halloween week, per a statement cited by Techno Buffalo.
“Trainers will have the chance to catch some of the spookiest Pokémon available in the game with increased global encounters of Drowzee, Gastly, Gengar, Golbat, Haunter, Hypno, and, yes, Zubat.”
Aside from these treats, The Pokemon Company also made sure that players are in the proper Halloween zone via a dedicated page for the event and urged them to share their Pokemon GO Halloween event experience via social media using #PokemonHalloween.
Luring Players Into Using Pokemon GO Again
While the Halloween event may be an exciting way of breaking the ice, many former Pokemon GO players are still unconvinced that the game is worth returning to.
Most of those who have given up “catching them all” have the same reason: boredom.
While the whole idea of being able to live in Ash Ketchum’s shoes had been quite exciting at first, the game was slow to roll out the entire Pokemon experience that many got bored waiting for them.
Of course, it may be difficult to release all these at once which may be why Niantic had not been able to do so since the game was first rolled out in July.
Unfortunately, that is not helping with Pokemon GO’s numbers which had been consistently shrinking.
According to Axiom Capital Management statistics published by Bloomberg, Pokemon GO’s playerbase has started dropping in August just one month after the game was released in most parts of the world.
Senior Analyst Victor Anthony explained that these numbers prove to be a positive thing for other mobile apps such as Facebook, Instagram, and Twitter.
“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps.”
Anthony also noted the parallel findings in Google Trends where interest on augmented reality—Pokemon GO’s biggest gun—is reflected to be declining as interest in virtual reality increases.
This means that Pokemon GO is not the only game suffering from the sudden drop in user statistics as experts pinpoints the contest between augmented reality and virtual reality as the main culprit.
[Featured Image by Niantic]