Donald Trump went on the Today Show this morning to announce the new cast for the upcoming season of The Celebrity Apprentice, which will premiere in March 2013.
The new edition, Season 13 of the television reality franchise that launched in 2004, will be TheCelebrity Apprentice All Stars. “We wouldn’t have done the ‘All-Star’ concept unless we were able to get the right contestants back,” Donald Trump claimed.
Shooting begins Monday for the show which will feature the following returning contestants: Trace Adkins, Stephen Baldwin, Gary Busey, Penn Jillette, Lil Jon, Bret Michaels (the winner of the 2010 Celebrity Apprentice), Dennis Rodman, Dee Snider, Marilu Henner, La Toya Jackson, Claudia Jordan, Omarosa (who appeared on the first season of the non-celebrity Apprentice), Lisa Rinna, and Brande Roderick.
In general, when a reality show goes the “celebrity” route, it usually means the series is on the way out. The Celebrity Apprentice, however, continues to pull good ratings with that format, so it must be a guilty pleasure for a large segment of the viewing population.
The “celebrities,” most of whom are looking to reboot their careers via the NBC reality show, donate their winnings from the various challenges to charity. The overall winner gets $250,000 for his or her designated charity.
According to Entertainment Weekly, several other notable former cast members will also show up:
“… Former winners Piers Morgan. Joan Rivers, John Rich, and Arsenio Hall will all be returning — but not as contestants. Instead, the four Celebrity Apprentice champs will show up alongside Donald Trump in the Boardroom at some point as advisors.”
Watch Donald Trump reveal the new cast of The Celebrity Apprentice on the Today Show:
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