The company called LuLaRoe has taken over Facebook and the online space with soft and buttery “butter leggings” that feel like so much softness on your skin that I oftentimes extend my leg when I’m wearing my LuLaRoe leggings and implore people to feel the softness. As reported by the Inquisitr, certain LuLaRoe consultants are making a killing with the sales of their LuLaRoe leggings, dresses, and other LuLaRoe gear.
The backlash against LuLaRoe — as with almost anything that is popular — was sure to come.
After some consultants reported profits of $3,000 or more for only one LuLaRoe pop-up party, it makes sense that plenty of other folks would want jump in on the LuLaRoe clothing company craze.
They are soft, people often agree, and the softness has continued after dozens of rounds in the washing machine and dryer for my LuLaRoe leggings.
However, not everyone is in love with LuLaRoe leggings and the LuLaRoe consultants who are selling them.
In her viral article, Christine Burke explains that she has a deep love for leggings, but not for the difficult sales process of the LuLaRoe business model.
Christine explains that she doesn’t plan to buy the LuLaRoe leggings that so many of her Facebook friends are asking her to buy. Despite Burke having admiration for women who can hustle to make money selling stuff like LuLaRoe gear in order to help their families, Burke derided the process of hosting pop-up parties in order to sell the LuLaRoe leggings.
“Consultants add their entire Facebook friend list to their LuLaRoe group and then badger their friends to add more friends with promises of free clothing for the person who adds the most unsuspecting victims to the ‘party.’ I was added to my 36th LuLaRoe group last week during an ‘add party’ and my inbox was instantly jammed with 50 posts from a perky consultant yelling exciting, motivating statements and overusing exclamation points. Really? This is how we buy clothes now, ladies?”
Indeed, LuLaRoe does employ an interesting model of selling their clothing, which can involve buyers commenting on the LuLaRoe leggings or other clothing that they want to buy. After buying the LuLaRoe clothing, the buyer then more often than not travels to the home of their LuLaRoe consultant to pick up the LuLaRoe goodies from a designated LuLaRoe location outside the house.
Yes, there are a whole bunch of LuLaRoe items on eBay to choose from, for those who don’t feel like traveling. As of this writing, there are no readily findable LuLaRoe clothing items on Amazon, which is a fact that makes Burke question the whole LuLaRoe selling process.
“If you want me to buy your s***, LuLaRoe, make it easy. I jump through enough hoops during the day; don’t make buying leggings into a 12-step process involving a cat fight, Paypal, and an invoice that has to be paid within 13 minutes or my prized one-of-a-kind Buzzard print leggings will be passed on to the next buyer. Another reason I’ll never know what it’s like to smother my hairy pockmarked thighs into a buttery pair of LuLaRoes is that I have no desire whatsoever to badger my friends or drag them into a high-pressure sales environment.”
LuLaRoe fans will say that the unique selling process is what makes LuLaRoe special — with the limited inventory prints adding to the frenzied desire to have LuLaRoe stuff that’s unique. Detractors say it’s more like a Tupperware sales model from the 1950s, brought into 2016, but shoppers are used to Amazon’s one-click buying button.
[Featured Image by Paula Mooney]