Beyonce Knowles-Carter, aka Queen Bey, aka Yonce, has transformed herself over the past two decades in front of our eyes into one of the biggest and most influential names in music. Beyonce’s next big career move: CEO.
The music mogul is taking over the world, creating her own record label, signing artists, investing in promising brands, and using her voice to speak on pressing political issues. There is nothing this woman can’t do.
Beyonce recently turned 35 years old earlier this month and the chart-topping artist is leading her career in a new direction, reported Wall Street Journal. The singer has turned her efforts away from the spotlight — guiding new acts, producing and directing videos, and investing in new firms.
Knowles has expressed an interest in women’s health, investing in 22 Days Nutrition, a vegan-diet company, and WTRMLN WTR, a sports beverage company.
Earlier in 2016, Beyonce launched her “athleisure” line Ivy Park, with British retail tycoon Phillip Green.
The clothing line was launched with an inspirational video narrated by Beyonce about self-confidence, discipline, and following your dreams.
The clothing is available on the Ivy Park website, Topshop, Nordstrom, and Zalando.
Beyonce’s former manager and father, Mathew Knowles, commented on Beyonce reshuffling her management team as she builds her empire.
“She’s broadening her reach. She’s paying more attention to ownership—as an entrepreneur.”
Beyonce’s team is now led by former J.P. Morgan Chase executive Steve Pamon, who was the head of their sports and entertainment marketing division.
Pamon now runs Beyonce’s company Parkwood Entertainment on a day-to-day basis and is the chief negotiator for all business matters. His experience brings a deeper knowledge and understanding to the financial and business development of the company.
Beyonce has added new departments to Parkwood Entertainment, including an in-house record label and new staff members.
Executive VP at advertising agency McCann Erickson, who has worked with the singer for years, said that Beyonce has also taken an interest in helping other new artists launch their careers.
“Once you feel like you’ve grown into your own, it feels good to groom other people, to launch them.”
Beyonce added Peter Thea to her team to manage Parkwood’s artists. Thea is a music-business veteran who joined the company after working at Warner Bros.
The superstar is making big bets on new artists.
Over the past couple of years, Parkwood has signed teenage R&B sisters Chloe x Halle, Houston rapper Ingrid, and singer Sophie Beem.
Chloe x Halle also appeared in Beyonce’s high-profile Lemonade film.
Beyonce is taking her role as CEO of Parkwood Entertainment very seriously, and she has been involved with every major decision each step of the way.
Her father said that Beyonce has been exposed to profit-and-loss statements and marketing plans since the beginning of her music career.
“It didn’t just happen overnight.
“A lot of artists, they start companies, but they don’t have a clue what happens inside of them. They pretend.
“She’s not pretending. She’s actually making these decisions, coming up with these ideas.”
Lemonade was released in April and has taken Beyonce to new levels of success.
Her Formation World Tour is one of the highest-grossing international tours of 2016, with expected ticked sales of around $260 million.
Beyonce has even edged out her music mogul hubby this year, earning a cool $54 million in 2016 compared to Jay Z’s $53.5 million. It’s close, but still.
One question remains for the Parkwood CEO, and that is if Beyonce will ever fully sever ties with music executives and go fully independent.
Beyonce’s long-form video projects are just the beginning for the superstar. “BeyHive” fans around the world can’t wait to see what Queen Bey has in store for the future.
[Featured Image by Handout/Getty Images]