Adam Sandler Slammed For Blatant Product Placement, Moves To Web Film To Rekindle Fast-Fading Career

Adam Sandler product placement Happy Gilmore Billy Madison

Adam Sandler’s fans will fondly remember their favorite actor when they watch Happy Gilmore‘s 8-bit game simulation from CineFix, the YouTube channel that offers entertainment to movie fans.

Happy Gilmore, the 1996 sports comedy film, was one Adam Sandler’s milestone movies that he featured in when he was at the top of his career. In the film, Adam Sandler plays the title role of a wannabe ice-hockey player who decides to compete in a lucrative golf tournament to raise money to save his grandmother’s house. According to Entertainment Weekly, CineFix reimagined the film in 8-bits to enable viewers to relive some of the classic moments from the Adam Sandler movie.

Happy Gilmore’s unconventional training, his confrontation with an alligator, and the bitter contest with his golfing opponent are some of the film highlights that entertained the audiences, and these same moments have been featured in the conceptualized video game.

Even though Happy Gilmore did well at the box-office and became a cultural icon, it failed to establish Adam Sandler as a talented actor. In fact, the actor was later nominated for the Golden Raspberry Award in the worst actor category. However, the Billy Madison actor’s comical skills enabled him to feature in 14 films that were released between 1998 and 2011.

Even though these 14 films collectively performed well at the box office, Adam Sandler invited controversy by featuring blatant product placement in his films. Product placement serves as a definitive way to generate an additional revenue stream by featuring brands in movie scenes. Critics have often cited the way Adam Sandler has built his brand around food companies like McDonalds, Wendy’s, and Hooters.

Previously, the actor’s movies like Happy Gilmore and Billy Madison had featured only one scene that served to advertise famous brands. However, as time progressed, almost every movie that Adam Sandler acted in had several scenes that aimed to promote products. For example, the 1999 film Big Daddy had several references to McDonald’s and Hooters. In Mr. Deeds, the characters are shown to express their desire for a “Frosty,” a frozen desert from Wendy’s restaurant. In yet another movie, Adam Sandler took every effort to promote a shopping mall that was featured in Eight Crazy Nights. According to Cinema Blend, Adam Sandler’s movies have excessively indulged in product placement and at times look more like commercials featuring Adam Sandler.

For many of his detractors, the film career of the 50-year-old Adam Sandler is almost over as the comedian has failed to deliver a blockbuster hit after Click, the 2006 film that brought in $230 million worldwide. By 2011, Adam Sandler’s movies were consistently bombing, with Just Go With It and Jack and Jill, arguably two of his worst films, both being produced in 2011.

Further, the New York Daily News reports that Adam Sandler’s 2012 That’s My Boy proved to be a financial disaster as it grossed only $57 million, a fraction of the $70 million that were spent while producing the movie.

Later, box-office failures like Blended, The Cobbler, and Pixels failed to revive the popularity of the Saturday Night Live alumnus who almost faded into obscurity.

Even though critics have pointed out that Adam Sander’s glory days are long gone, the actor hasn’t yet given up hope of restarting his career. In fact, following the footsteps of other famous Hollywood actors like Kevin Spacey, Adam Sandler has made a move to become an internet star by featuring in The Do-Over, the 2016 action comedy web film.

Despite facing heavy criticism from film critics, the news is not all bad for Adam Sandler as his critics, apart from ridiculing his acting, have had to admit that The Do-Over is already performing slightly better than The Ridiculous 6, Adam Sandler’s 2015 Netflix movie that turned out to be a huge flop.

[Featured Image by Jason Kempin/Getty Images]