Because Pepe The Frog has been used as a lure to make the Alt-Right message of being as obscene and provocative as possible, more accessible. Surely, kids will become familiar with the allure of Pepe The Frog, even though we've long been in the age of adult oriented cartoons. But those cartoons don't pose the threat of racist, nationalist anger.
And since Hilary Clinton has called out the image for where its used, by who and for what; it's part of the Alt-Right's game to deflect the argument back to -- in this case -- Hillary, to make it seem as if she's lost her mind.
Matt Furie should realize that it's the Alt-Right's purpose is to infiltrate the socio-political mindset and normalize violently offensive behavior. And again, since the Alt-right fully operate through the internet and on social media, they can easily grow their popularity as they have through Pepe The Frog and thus, put an end to Matt Furie's previously harmless character's origins.
It should be noted that anyone furiously defending Pepe The Frog, or even being as aloof as Matt Furie is to think it's only a phase, should be suspect.
It's even been said that Pepe The Frog's association with the Alt-Right nationalism and White Supremacy, was created by a Twitter user who was trolling a journalist and according to The Daily Caller, that it was all just a big put on.
But that no longer matters because there are enough people to believe that Pepe The Frog is a symbol for the Alt-Right movement, perhaps even the same people who are having a good enough laugh to think they've duped us all, to make it part of the momentum.
Because it's not just about letting the Alt-Right use Pepe The Frog as a powerful mark to leave behind so that when someone sees it, they know how that person sees the world. As to Matt Furie being so uncaring about what the hijacking of his Pepe The Frog character means to people now; that's pretty dangerous, if they want to have anything to do with the character again.
[Image by J Brew | Flickr | Cropped and Resized | CC BY-SA 2.0]