Supermodel Gigi Hadid was hired by Tommy Hilfiger not just to model but to collaborate on the designs and serve as the company's face to the world. Bloomberg says executives are convinced Miss Hadid could double their women's business.
Tommy Hilfiger and his executives are quite impressed with Miss Hadid. They are extremely confident in her skills and reputation. Currently, women's Hilfiger sales amount to only 25 percent of Hilfiger's total sales, but with Miss Hadid on board, that number is expected to approach 50 percent of total sales.Supermodel Gigi Hadid has gained the appreciation of Emanuel Chirico, the chief executive of PVH Corp., the parent company of Hilfiger, Izod, and Calvin Klein.
Mr. Chirico explained in a conference last month the expectations they have in Gigi.
"It's also a part of an overall marketing strategy to build up our women's business globally. We think it's a huge opportunity."Gigi Hadid's supermodel status, plus her genuine friendship to so many celebrities, is expected to bring back that Tommy Hilfiger reputation for cool that has been slipping since the 1990s. If anyone in the world is truly cool, it is Gigi. Everybody loves Gigi!
Tommy Hilfiger loves working with Gigi too. The famous designer told Bloomberg how Miss Hadid can give the Hilfiger brand a huge boost.
"She has an amazing sense of style, but at the same time as being a supermodel, she's probably the most important social media star in the world."
Have you checked out @GiGiHadid's #TOMMYXGIGI collaboration yet? https://t.co/CyI8hBLsqJ pic.twitter.com/3lrryG46Eq
— Grazia UK (@GraziaUK) September 3, 2016
The Tommy Hilfiger Tommy x Gigi collection is now available for sale, according to Marie Claire. These understated fashion statements are expected to take the teen and young adult fashion world by storm, and many older women will no doubt love them too. The popular supermodel designed these, and they have a universal appeal to those who want style, comfort, and uniqueness while still fitting into a variety of occasions.
Supermodel Gigi Hadid is not only beautiful and an expert in fashion, she's also sensible and practical. Miss Hadid's clothes have a sort of casual elegance. They stand out as classics, some with a crisp nautical twist.
Taylor being adorable #TOMMYXGIGI pic.twitter.com/Lg6Y45RYBY
— Taylor Swift News (@TSwiftNZ) September 10, 2016
Unlike the Tommy x Gigi Collection, the amazing opening night for the line was a full-on and over-the-top spectacle of a production aimed at both celebrities and the general public. The show was truly unique and made a huge impression on everyone who attended.
The Tommy Hilfiger x Gigi Hadid fashion show was extremely exciting, with Taylor Swift and other stars appearing as Hadid drew in hundreds of her closest friends. It was a totally star-studded affair as well as a packed house because everybody loves the new Tommy Girl so much. Everyone wants her to succeed and knows that she will.
Bravo, #GigiHadid! @TommyHilfiger's #TOMMYxGIGI was a huge success. pic.twitter.com/WQeICTjstd
— IMG Models (@IMGmodels) September 10, 2016
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Supermodel Gigi Hadid and Tommy Hilfiger kept this event very public. This was no snobbish insider affair, but rather an amazing carnival. They had a carnival theme with games and temporary tattoos. There was a manicure booth as well as all sorts of fun youth aimed activities, culminating in a rather fast-paced catwalk runway show. The whole evening was meant to be totally fun.
Gigi Hadid and Tommy Hilfiger had their clothing available to buy on the spot, in all available sizes, rather than the traditional order system. No one will be waiting six months for these totally cool Tommy x Gigi designs. People at the show took theirs home that very night.
Tommy x Gigi designs, by supermodel Gigi Hadid and Tommy Hilfiger, will be available in stores almost immediately.
[Photo by Grant Lamos/Getty Images]