A 19-year-old in the U.K. has reportedly donated an entire prize of a lifetime supply of brownies to a local homeless shelter.
As the Bake Mates bakery was getting ready to open a store in his hometown of Canterbury, Bradley Williams took to Facebook to issue a sweet challenge on a whim. He proposed that in exchange for bringing 20,000 likes, 10,000 comments, and 5,000 shares to the Bake Mate Facebook page, the company would, in turn, gift him the perpetual brownie stash, with some cookies thrown in for good measure.
Bake Mates, which goes by the slogan “munchies, delivered,” accepted, with one condition: A seemingly insurmountable 48-hour deadline.
“I never thought he’d do it and to be honest he’s absolutely smashed it!,” Ed Withers of Bake Mates told KentOnline.
According to Metro, Williams actually only needed 12 hours to reach his prize-winning goal after garnering a worldwide response on social media, although not all of it was positive.
“It was just a bit of fun that went mental, It was just a joke at first but within 12 hours I’d done it,” Williams explained to the LADbible website.
Yesterday, Bradley Williams met with Bake Mates to discuss how his lifetime brownie supply would be orchestrated, as detailed on the company’s Facebook page.
At that point, the student disclosed that there was a more worthy recipient of the chocolate snacks.
“But something very special happened. Brad told us how he wanted to turn this story into something really positive, and he had an amazing idea. Brad is going to donate his ENTIRE prize to the homeless of Canterbury. Bake Mates have been in touch with our local shelter, Catching Lives, and are making arrangements for a shedload of Brownies, Muffins, cakes and more, to be delivered this weekend. We hope it cheers everyone up, puts smiles on faces, and inspires many more to give to those in need. Bradley, we salute you. The response to Bradley’s have-a-go attitude has been astounding, and everyone has been so kind and supportive. We will keep you posted on when we deliver Brad’s treats to those in need.”
Lad Donates Lifetime Supply of Cookies And Brownies To Homeless Charity After Winning Challenge | TheLADbible https://t.co/vFA4nJn81W
— Bake Mates (@BakeMates) September 1, 2016
Commenting on his generous decision, Williams told Metro, “I decided that I wanted to turn this into an even more positive experience and donate the winnings to a worthy cause. After all, a lifetime supply of brownies sounds awesome, but thinking of the amount of smiles that these sweet treats will put on the faces of those less fortunate than me is even better!”
The original recipe for brownies, considered a cross between a cake and a cookie that derives its name from its color, was apparently first published in the early 1900s in the U.S.
“There are numerous legends surrounding the origin of the brownie. The legend is told variously: a chef mistakenly added melted chocolate to a batch of biscuits…a cook was making a cake but didn’t have enough flour…a housewife in Bangor, Maine, who was making a chocolate cake but forgot to add baking powder,” the Nibble explained about the popular treat which these days, parenthetically, often includes an additional enhancer.
With a never-ending supply of brownies in the mix, as it were, would a similarly situated person to the U.K. teen have followed his lead?
“What would you do if you somehow managed to win a lifetime supply of brownies and cookies after challenging a random bakery to a viral challenge? Most people would probably eat. Eat some more. Keep eating. Eat until that bakery ran out of stock and literally had to close down because you’d eaten so many damn brownies and cookies. That’s most people though. It’s not Bradley Williams,” LADbible declared.
[Photo by Matthew Mead/AP Images]