Pumpkin Spice Latte -- PSL -- Season Has Begun! Here Are Four Things You Need To Know About Starbucks' Most Popular Drink

Aaron Homer

Pumpkin Spice Latte season (or, PSL season, as devotees call it), has officially unofficially begun! Fans of Starbucks' most popular seasonal beverage of all time are gearing up for a few glorious weeks of the delicious mix of coffee and vaguely fall-like spices. Here are four facts you need to know going into PSL season.

1. It's Not Officially On The Starbucks Menu Yet, But There's A "Secret" Way To Get One Now

Officially, Starbucks won't be putting the Pumpkin Spice Latte on the menu until Tuesday, September 6, according to Business Insider. But Starbucks locations around the world already have the necessary ingredients to put one together for you, even though you won't see the words on the menu. Call it a "secret" menu item, if you will. Anyway, there's a way to get a secret Pumpkin Spice Latte before its official release date, and it goes like this: approach the barista and say, "I'd like a Pumpkin Spice Latte, please."

2. Believe It Or Not, The Pumpkin Spice Latte Actually Contains Pumpkin

Haters who don't "get" the deliciousness that is the PSL will argue with you about it, often using snarky rejoinders like "What's 'pumpkin spice' supposed to be, anyway? That's not a thing!'" And you can hit back by reminding them that the PSL really is made with pumpkin puree, according to the New York Daily News. But mostly, the pumpkin is secondary to the spices.

When Starbucks' research & development people came up with the PSL, they had another pumpkin-based treat in mind.

3. Pumpkin Spice Latte Season Is An Unofficial Holiday (Sort Of)

Like the Shamrock Shake at McDonald's -- also a beloved seasonal treat -- devotees of the Starbucks Pumpkin Spice Latte have turned the product's seasonable availability into a holiday tradition, says Karr.

"It's a tradition. Similar to football around Thanksgiving, or dressing up for Halloween, it's something that people have incorporated into their lifestyles. It's become part of their seasonal routine."
"I think that if it was available year round, it wouldn't have nearly that kind of cult following."

In addition to the beloved PSL making its annual comeback, the first week of September, 2016, brings the introduction of a brand-new Starbucks beverage, according to Business Insider. Behold: the Starbucks Chile Mocha.

— Monica Rivera (@monicaBMH) August 29, 2016

Whether or not the new beverage will be as popular as the beloved Pumpkin Spice Latte remains to be seen.

[Image via Shutterstock/Brent Hofacker]

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