Alicia Keys’ makeup free movement continued at the 2016 MTV Video Music Awards.
While some social media users applauded the 35-year-old singer new look, others criticized her while commenting that she needed “a little concealer” at least.
And now it seems that her husband, producer Swizz Beatz, has had enough with those who are ridiculing his wife. In an Instagram video, Swizz Beatz chastised the disparaging social media users.
“This is deep. Somebody sitting home mad because somebody didn’t wear makeup on their face. Not your face, but they didn’t put makeup on their face because they just didn’t feel like wearing makeup,” he said. “But you mad because that person didn’t put on makeup to please you? Type of s**t is this? ‘Cause you can do whatever you wanna do. She didn’t tell y’all don’t wear no makeup. She just said that she’s not vibin’ with the makeup all the way 100 percent like that. That’s kinda her thing that she wanna do.”
Later on in the clip, Beatz continues to criticize the commentators with claims that they must not have “a lot of work to do.”
“You must be mad at a lot of s**t,” said Beatz toward the end of the video. “You better look in that mirror and get that a** fixed ’cause if you mad at somebody else for not putting makeup on their face as their decision, you got a lot of work to do in life, and we all do, but you sure do.”
Back in May, Alicia Keys explained why she’s choosing to go makeup free in a penned letter on TheLennyLetter.com. In the post, Keys explained that after she showed up makeup free to a photoshoot for her latest single “In Common,” her photographer immediately starting snapping photos with claims that Keys looked “raw and real.”
Later in the letter, Keys shared that while at first she was nervous and uncomfortable with it, she later felt “the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.”
Y'all, me choosing to be makeup free doesn't mean I'm anti-makeup. Do you! ???????? pic.twitter.com/Mg0Ug9YA9q
— Alicia Keys (@aliciakeys) August 29, 2016
Towards the end of the letter she declares that she plans to fully embrace the look from now on. “I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
Since then, Keys has stuck to her decision by showing up makeup free while appearing on television as a judge on The Voice as well as when she performed at the Democratic National Convention. The latest appearance of Keys’ makeup free face was at the 2016 MTV Video Music Awards.
Beatz has also been doting over his wife’s new look as well. In an Instagram post, he claimed that she looks “19 without makeup.”
But Keys doesn’t want her fans to think that her makeup free look means she thinks everyone should do it. It’s a choice. “Y’all, me choosing to be makeup free doesn’t mean I’m anti-makeup. Do you!” she wrote on Twitter next to two kiss-blowing emojis that was coupled with a makeup free selfie.
Other notable celebrities also didn’t wear makeup to the 2016 MTV Video Music Awards include “Here” singer Alessia Cara and Justin Bieber.
Swizz Beatz and Alicia Keys have been married since 2010. Together, they have a five-year-old son, Egypt, and a 20-month-old daughter, Genesis.
In the midst of raising her kids with Beatz, Keys is slated to release an album soon. In an interview with Ebony, Keys relayed that she may have stumbled on something special with this project. “I think I’ve created something timeless, music that could come out today or 30 years from now. It will remain powerful,” she said.
[Photo by Jamie McCarthy/Getty Images]