The MacBook Pro 2016 will be out by the end of the year. Apple hasn’t significantly upgraded the MacBook Pro since 2012. According to Bloomberg, that is all about to change.
“Apple Inc. is preparing the first significant overhaul of its MacBook Pro laptop line in over four years, according to people familiar with the matter, using one of its older products to help reverse two quarters of sliding sales.”
The updated notebooks will be thinner, will include a touch screen strip, and contain more powerful and efficient graphics processors. The new notebooks have been in advanced testing since early this year and are expected to be released during the fourth quarter.
Now, Laptop has revealed that the MacBook Pro will be one of the first devices to use USB 3.1 Generation 2.
“Entire system backups that happen in seconds. Crazy powerful external graphics cards. USB 3.1 Gen 2 is super fast, which could open up all sorts of possibilities when the tech comes to the totally new MacBook Pro.”
The article adds that the beta of macOS Sierra provides clues that upcoming Macs will support USB 3.1 Gen 2, which has speeds up to 10 Gbps — that’s twice as fast as Gen. 1. Excitement for the new MacBook Pro has hit an all-time high on Twitter.
So much to be excited for in the coming months. Ready to see the new iPhone and MacBook Pro.— Nick Calderone (@macsrc) August 25, 2016
Ugh I want a new laptop right now but I also want to wait until the 2016 MacBook Pro comes out— Sidney S (@sidneychyennee) July 25, 2016
According to Business Insider, Apple will be announcing a lot of new products at their September 7 event. However, it doesn’t seem like the MacBook Pro will be one of them. Apple will be announcing the iPhone 7, iPhone 7 Plus, the new Apple Watch, and — possibly — new Apple wireless earbuds.
Apple is hoping to make a huge splash this fall after a sales slump. As ZDNet recently reported, the lack of iPhone sales has contributed to that slump, which is affecting one major retailer.
“US retailer Target said falling sales of Apple products were partly to blame for the double-digit dip in its electronics revenues last quarter… Target CEO Brian Cornell said dwindling demand for Apple products had a ‘significant’ impact on electronics earnings, with a 20 percent decline in Apple sales being responsible for one-third of the slowdown in its electronics division”
ZDNet adds that Target’s figures should come as no surprise, especially given Apple’s across the board decline in hardware sales for the second quarter. Compared to 2015, iPhone sales were down 16 percent, while iPad sales fell 19 percent. Macs also fell 12 percent.
Declining sales and bad publicity certainly aren’t deterring Apple. As MacRumors reports, Apple is re-opening three stores next week. One of those locations will be at the Westfield Annapolis in Annapolis, Maryland, and another will be at Country Club Plaza in Kansas City, Missouri. The final re-opening will be at Buchanan Street in Glasgow, Scotland. Many in the comments section after the article are mocking Apple.
“Next generation store. Last generation products,” says Neilpatel2009.
“Sadly, so very true. I’m surprised there aren’t tube radios in space gray on those nice tables,” Barkomatic answers in response to Nielpatel2009’s joke.
The one person who has taken a lot of the blame for Apple’s (most likely) temporary downfall is CEO Tim Cook, who many believe just doesn’t have the creative vision that Steve Jobs, who died in 2011, did. Tim Cook has been lambasted on Twitter.
Tim Cook is ruining Apple and its brand. Steve jobs probably rolling over in his grave right now— Roman Reigns (@BeBackSoonorNot) August 10, 2016
Five years & no innovation under Tim Cook. Apple become more of a copycat company. It's time for new leadership. — Zachary Clark (@zacharyclark1) August 25, 2016
Perhaps Tim Cook isn’t to blame for all of Apple’s problems. With the way the industry keeps changing, it’s quite possible that Apple could be back on top in a year or two. What do you think Apple needs to do to regain its former status? Let us know your thoughts in the comments section.
[Photo by Justin Sullivan/Getty Images]