I gotta say right off the bat here that this has to be they fucking dumbest idea I have heard of yet. It is one thing for an entertainment network like Black Entertainment Television to gear their site content towards black people but the epitome of lily white corporate culture McDonald's having a specific site aimed that the African-American segment of society is just plain stupid.
I mean, really, what were they thinking that when someone said hey I have a great idea … let's show how in tune we are with cultural diversity and launch a black only website everyone looked around and said Wow! what a great idea – go for it. Seriously folks please explain to me how this is anywhere near being a good idea.
And what is with the name of this?
Seriously – who?
Pardon my french, but lets not bullshit around, this is of course merely a way to target racial minorities. Companies do it the world over. But couldn't the website have just been a diversity website saying they support all different kinds of cultures, races, charities and organizations?
Here's McDonald's explanation of what the site is all about
WHAT IS 365BLACK?
At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.
And everyone gave Motrin all that flack over attempting to engage women in social media – makes me wonder where the outrage is over this. Oh wait, that's right … the majority of bloggers and social media mavens are white.
Sorry but this is just all shades of wrong and McDonald's need to be told so.