Rudy Gay and Trevor Ariza are very similar in size and play the same position, but their games are quite different. Rudy Gay is a very good scorer, especially inside the three-point arc where he can use his deadly mid-range offensive skills. On the other hand, Trevor Ariza is an outstanding defensive player and solid three-point shooter. It could be argued that while Gay and Ariza have different skill sets, their overall value as NBA players is comparable.
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Despite putting up good numbers in Sacramento, Rudy Gay hasn't fit in well with the Kings since joining the team in 2013. Gay has had problems with team management during his tenure there and has not gelled with his teammates for the most part. The Kings see him as a good player with value in the trade market, who doesn't happen to be a good fit for their franchise.
Now that Mike D'Antoni is the head coach, Houston will be a team built around fast-paced offense, as described by the Sporting News. Rudy Gay is clearly a better fit than Ariza in that type of system since Gay is the superior scorer and offensive talent. It is not hard to understand why the Rockets are interested in Rudy Gay to help them usher out the Dwight Howard Era.