Frank Ocean and a new album release date in November? Fans hopes for the release of Boys Don't Cry, one of the year's most highly anticipated albums, were raised and then dashed this week and they vented their frustrations on social media with a creative flair. Boys Don't Cry will be the follow up to channel ORANGE, his hugely successful Grammy-winning 2012 release.
The article cited a source that was said to have knowledge of the release plans, adding that the album would be accompanied by a video and book with the same title as the release. Boys Don't Cry would reportedly be available as an exclusive on Apple Music for two weeks before a wider release.
While there was no official word from Frank Ocean, Apple or his label, a video that showed up on his website led fans to believe the story. The video followed him for hours as he worked on building what looked like a carpentry project in an otherwise empty room. Eager fans took it as encouraging sign, given the week's headlines. The Apple connection came via an Apple Music logo that appeared as a watermark in the video. But, as an Atlantic piece pointed out, the video may also have been an indication of work in progress.
When the release didn't happen, fans were disappointed – to say the least. MTV is calling it a "Frank Ocean-induced Emotional Riptide of Despair" and fans have taken to social media to express their disappointment, and in some cases, even anger.