Caitlyn Jenner’s I Am Cait has reportedly been canceled following a huge ratings fall in the show’s second series, it has been alleged.
According to Radar Online, the E! network has chosen not to renew the program for a third run, claiming that Jenner’s reality show lost close to 1.1 million viewers when the second series debuted on March 6, giving producers the impression that people were no longer interested.
Unlike Keeping Up with the Kardashians, which has managed to sustain a viewership of more than 1.2 million, sources allege that I Am Cait fell well below 800,000 viewers, which is quite a shock when considering the fact that the first series opened with an audience of 2.7 million, according to Variety.
— HollywoodLife (@HollywoodLife) July 30, 2016
So, what has caused this sudden drop with fans? Radar Online alleges that as the episodes continued to progress, Caitlyn Jenner appeared anything but relatable to the transgender community, which evidently became E!’s target audience.
The whole premise of the reality show was to help others find their voice and the courage to be who they want to be, showcasing Caitlyn Jenner as an example of someone who is living his truth, stressing that things don’t always have to end badly when coming out to the world.
While all seemed well at first, fans were shocked at how Caitlyn rarely showed an ounce of normality. Driving around in fancy cars, undergoing plastic surgery in a matter of weeks, and spending thousands of dollars on a new wardrobe isn’t something that the average person struggling with their sexuality can afford.
Another big turnoff came when Jenner would mark not-so-nice comments about her family members — particularly Kris Jenner, who she described as a controlling woman who made their marriage a living hell. While many of the Kardashian fans tried to support Caitlyn Jenner’s reality show, some argued that the former Olympic champion had not only changed on the outside but also on the inside, and it wasn’t in a positive way, either.
— JustJared.com (@JustJared) July 30, 2016
“There just weren’t enough viewers. The show can’t compete with other programming. Trans viewers did not see her as one of them,” a source reveals, stressing that the initial concept of the show massive failed with the audience they were aiming to target with the show.
Caitlyn was believed to have signed a multi-million dollar deal to sign on for a reality program with the E! network last summer before it was even made official that Jenner had plans of becoming a woman before the year’s end.
Holding titles such as Glamour‘s Woman of the Year and signing endless endorsement deals as the first transgender woman to endorse sportswear companies and MAC cosmetics has tremendously helped raise awareness to the LGBT community, but viewers have yet to figure out how documenting Caitlyn’s fabulous life with her millions of dollars can interest someone to watch her show.
— OK! Magazine USA (@OKMagazine) August 2, 2016
Some social media users stress that if Caitlyn Jenner was just going to brag about all the fancy clothes in her wardrobe and meet up with her family members to gossip about drama, she may as well have just continued her contract to solely remain on Keeping Up with the Kardashians, without the need of a spinoff.
What do you make of the news that Caitlyn Jenner’s reality show will not be return for a third series?
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