On August 1, 2016, Twitter announced through a press release that they had partnered with BuzzFeed and Warner Bros. Pictures and would live stream the New York City, red carpet premiere of Suicide Squad. The red carpet premiere began at 6 p.m., and Twitter users flocked to the social media network in hopes of seeing their favorite stars live. Twitter also set up the Suicide Squad red carpet event with the hashtag #SuicideSquadPremiere that quickly rose on the top trending charts. Also featured with the live streaming video was a sidebar chat where fans who anticipate the movie’s August 5 release shared their reactions as the stars spoke live on camera. According to the press release, this was Twitter’s first foray into the entertainment field with a live, streaming film premiere. Fans excited to see
Also featured with the live streaming video was a sidebar chat where fans who anticipate the movie’s August 5 release shared their reactions as the stars spoke live on camera. According to the press release, this was Twitter’s first foray into the entertainment field with a live, streaming film premiere. Fans excited to see Suicide Squad in theaters expressed their enthusiasm and excitement on Twitter and quickly shared posts, pictures, and GIFs from the event on Twitter. Keith Habersberger and Zach Kornfeld of Try Guys conducted the red carpet interviews.
Ross Hoffman, VP of Global Media at Twitter, shared a statement on August 1, regarding why they were streaming the Suicide Squad premiere live on Twitter.
“People come to Twitter to see what’s happening, many to see what’s happening in entertainment. They talk about movies every single day: before, during and after the movies are released. With this partnership, we’re bringing live video entertainment to meet this growing demand. Warner Bros. and BuzzFeed are entertainment leaders and we’re thrilled to bring their high quality content to the masses.”
Matthew Henick, who serves as the head of development at BuzzFeed Motion Pictures, also released a statement regarding the Suicide Squad live streaming, red carpet event.
“We’re learning so much about how to make live content relatable and shareable. Twitter and Warner Brothers are perfect partners to further explore live video and bring the red carpet experience to a global fanbase.”
While some felt there wasn’t enough warning about the red carpet event, that didn’t stop people from quickly tuning into the live action streaming from Twitter. The red carpet was actually a black carpet and what else would one expect when a number of DC comic book villains get together? Stars from the Suicide Squad film such as Viola Davis, Will Smith, Margot Robbie, Jared Leto, and Joel Kinnaman attended the world premiere that streamed live from The Beacon Theatre in New York City.
The stars also shared tweets from their official Twitter accounts. Jared Leto sent out a tweet inviting people to the premiere and shared the live streaming video player on his Twitter account. He also shared a photo of himself getting ready and a quick video clip. Jared Leto has fully embraced his Suicide Squad Joker character and has featured a creepy Joker picture for his Twitter profile photo.
True to artistic form, Jared Leto shared a video of his face and another video of his feet walking. Leto will also appear on NBC’s The Tonight Show Starring Jimmy Fallon on August 1. Fans are also thrilled that Jared Leto is so into character, that he’s filling up his Instagram account with Joker photos.
As the event was a huge hit with fans, there are numerous selfies and photos being shared on Twitter with the hashtag #SuicideSquadPremiere. This photo was shared and the user specifically pointed out that Jared Leto wasn’t in the group.
Margot Robbie plays Harley Quinn in the film and drew praise for her choice of outfit, makeup and style as she walked the Suicide Squad black carpet.
Suicide Squad fans also enjoyed seeing Viola Davis who spent plenty of time speaking to the hosts before the conclusion of the live streaming carpet event.
Check out more photos, videos and moments from the Twitter Suicide Squad premiere below.
[Photo by Jamie McCarthy/Getty Images]