Kylie Jenner Expands Cosmetics Empire, Launches KyShadow Palette
Kylie Jenner Cosmetics has finally expanded. The 18-year-old has debuted her first-ever eyeshadow palette, and it’s everything you ever dreamed of.
Kylie Jenner announced her new KyShadow line on Monday, July 25. The first set to be released from her collection is the Bronze Palette, which includes various shades of brown, nude, beige, gold, and orange in both shimmers and matte versions, according to E! News. The starlet announced her latest collection on her Kylie Cosmetics Instagram page.
Fans also got an exclusive look on how to use the palette in a new tutorial posted to her app and website.
“Go to TheKylieJenner.com to watch an introduction to my Bronze Palette and an exclusive makeup tutorial by @makeupariel using the #kyshadows. Also check out my snapchat to watch me show you how I use my palette. …and want to know when I’m launching? Stay tuned on @kyliecosmetics Instagram! It’s sooner than you think! ;)”
In case you’re wondering, KyShadow will officially go on sale on Tuesday, July 26, at 3 p.m. PST, according to E! News. There’s no doubt that it’s going to sell out, much like her over-hyped lip kits. Kylie revealed that she’s been secretly wearing all of the eyeshadow shades for several months.
“This palette is literally my baby. I’ve been using it every day for the past five or six months. Every Snapchat and Instagram you’ve seen me in, I’ve been wearing this palette.”
This won’t be the only eyeshadow you’ll be seeing. The popular Jenner teen said that she will release two other kits by the end of the year. These shades are going to be a lot livelier than the Bronze Palette.
She hasn’t forgotten about her popular lip kits, though. According to a report via Daily Mail, Kylie shared a sexy video on Snapchat to promote her ever-growing cosmetics brand. She promoted her new lip kit line and its new shades, including Kristen, named after her mom Kris Jenner.
In one of the videos, Jenner wore a curve-hugging white striped dress worn underneath a silver bomber jacket. Jenner attempted to dip it low while she leaned over the kitchen island.
“Grabbing my Kylie lip kit like,” she wrote in the video’s caption.
Her momager is pretty happy about the new shade. She took to Instagram to promote Kylie’s new products while posing casually in the makeup chair.
According to People, Kylie took to Snapchat and Instagram on Friday, July 22, to promote her new shades “Maliboo,” a muted nude, and “Ginger,” a spicy mauve color. Of course, all three shades sold out on her site that day and were later resold on eBay.
But, she let her fans know that those who weren’t lucky to grab the latest lip kits can look forward to the next restock.
“Kristen and Maliboo will be re-stocked on Friday, along with Ginger, the color I’m wearing right now. So don’t worry if you didn’t get it!”
This isn’t the first time that the reality star has named her lip kit shades after her famous family. She previously named “Koko” after Khloe Kardashian, “Kourt” after Kourtney Kardashian, and “MaryJo” after her grandmother.
On Thursday, July 21, Kylie Jenner took to Snapchat to share the over three dozen shades that were never released. She posted a photo that featured the 37 shades that would have been. Jenner then followed up with the question, “can u imagine my matte collection [SIC],” along with the hand-on-chin emoji.
Now, it’s not clear how much the first eyeshadow palette is going to cost. It should be just as affordable as her lip kits and glosses. What are your thoughts on Kylie Jenner’s new eyeshadow palette? Will you be buying a KyShadow palette? Sound off below in the comments section.
[Photo by Neilson Barnard/Getty Images for The Huffington Post]
