Nowadays you can find a museum for everything – from the Spam Museum in Austin, Minnesota to the Cupnoodles Museum in Yokohama. On July 29 to Aug 31, New York will be opening its very own pop-up ice cream museum.
The pop-up, located just steps from the Whitney Museum of American Art and the High Line at 100 Gansevoort St., in the Meatpacking District, is a result of one woman’s childhood dream of creating an ice cream wonderland in New York City.
“Here, the aim is happiness!” exclaimed co-founders, Maryellis Bunn and Manish Vora. “as Museum of Ice Cream is all about our shared love of ice cream, summer, and one another.”
Bunn describes the magical museum as a “lick-able, likable, shareable ice cream-centric experience.”
“We’re creating this for people to really draw and embrace this idea of delight and indulgence,” she continued.
According to Forbes, the museum occupies 3,000 square feet of ground floor space spanning across six different rooms. The exhibition includes a well-curated list of ice cream makers in New York such as Chinatown Ice Cream Factory, Black Tap (known for its internet-viral milkshakes), and OddFellows Ice Cream Co., along with some ice cream-inspired history and art.
Some highlights of the museum include a 363-cubic foot swimmable rainbow “Sprinkle” Pool featuring oversized faux sprinkles, a diving board, and a latter; an immersive chocolate room, a.k.a The Chocolate Chamber, complete with a chocolate tunnel and walls that, “drip with digital chocolate projections set to a unique score inspired by the grand wizard Willy Wonka.”; edible balloons; and, a collaborative massive ice cream sundae.
“Through several iterations and constant searching throughout the world, I couldn’t find anything,” Bunn told Eater. “I decided to go ahead and build it myself.”
There’s also “Tinder Land” (co-created by the dating app) that, according to the site, gives guests the “ultimate first-date setting” with an ice cream sandwich swing and ice cream scooper seasaw. Tinder Land is also connected to a special, custom-made app that helps users “discover their true flavor match.”
The Willy Wonka-esque museum exhibition curators include designers and artists such as the London-based ice cream sculptor Anna Barlow and a dozen artists from Brooklyn gallery Apostrophe NYC’s Base 12 pop-up.
In addition to all of the non-edible fun, Bunn notes that there will be tastings. Each ticket to the Museum of Ice Cream includes a Scoop of the Week tasting – featuring ice cream creations by local ice cream gurus such as Black Tap and OddFellows Ice Cream Co., – and Future Food Studio ice cream tasting.
“We will have a one-of-a-kind ice cream created by Dr. Irwin Adam, a pioneering food futurist who’s always coming up with interesting, innovative, and exciting experiences pertaining to what—and how—we taste,” Bunn told Forbes.
According to one of the exhibitions collaborators, Sam Mason – Co-owner and Head Chef of OddFellows – a space as large as the Museum of Ice Cream could serve people more than just a fun time. Mason claims that it could potentially help people “learn about the building blocks of making ice cream, the things that make ‘craft’ ice cream or Dairy Queen special, and the key differences between various types of ice cream.”
Complimentary admission and ice cream will be offered to the first guests to arrive between 11 a.m. and 3 p.m. on opening day, July 29.
Monday – 11 a.m. to 9 p.m.
Tuesday – closed
Wednesday – 11 a.m. to 9 p.m.
Thursday – 11 a.m. to 9 p.m.
Friday – 11 a.m. to 9 p.m.
Saturday – 11 a.m. to 9 p.m.
Sunday – 11 a.m. to 8 p.m.
Single admission for one adult plus ice cream — $18
Double admission for two adults plus ice cream – $30
Mini children under 10 and senior citizens plus ice cream – $12
[Photo from Pixabay]