So why does Johnny Walker come in a square bottle?

If there is one iconic brand name for scotch it has to be Johnny Walker. This video is the story behind Johnny Walker and its never changing square bottle or diagonal label. The question is why the square shape and why is the label set at 24° exactly?

Well follow along with Robert Caryle as he tells the true tale of Johnny Walker.

Oh and by the way the video was shot in one single shoot – mind you it took 40 attempts.

hat tip Steve Clayton