The release of Pokémon Go has brought about an extraordinary amount of success for Nintendo, the original publisher of the Pokémon games. The company has seen huge spikes in its share price and a good deal of newfound interest in their video games consoles and franchises.
According to the Vine Report, there’s now speculation that Nintendo could use the recent success of Pokémon Go as a platform to launch their upcoming console before the originally penned release date of March 2017. The game’s recent global success has reignited interest in the Japanese gaming company, which Nintendo hopes will allow them to mimic the success of the Wii and DS era with the upcoming release of the NX.
Nintendo made the decision not to show the NX at E3 2016 last month, where they were expected to officially unveil the console and give fans their first glimpse. Instead, Nintendo has said that they plan to show off the NX for the first time at an event later this year, with plans to release the console in early 2017. However, with the recent success of mobile title Pokémon Go, there’s speculation that Nintendo could change their release plans for the NX accordingly.
According to Gaming Bolt, there’s a prominent option for a fall announcement and that’s at Gamescom in Europe. Nintendo has used the event to show the first glimpse of their consoles in the past, including, most notably the Gamecube. Nintendo could opt to take a similar route with the upcoming NX if the console is ready to be shown.
Following that announcement, Nintendo’s original plan was to release their NX in early 2017, with March being provided as a possible release window. However, since the launch of Pokémon Go, a title associated with Nintendo’s brand on iOS and Android devices, Nintendo has garnered a considerable deal of brand recognition. It now looks likely that Nintendo will want to capitalize on that recognition by releasing the NX as soon as possible.
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Whilst Nintendo wasn’t directly involved in the release of Pokémon Go, the company has seen an incredible amount of success from the mobile title, considering their association with the Pokémon brand. A lot of this success comes from players returning to the Pokémon franchise with the release of Pokémon Go.
According to MCV, roughly $10 billion has been added to Nintendo’s value within the short space of time Pokémon Go has been on the market. It’s an incredible rise in value for a company that has been flagging of late. Whilst as aforementioned, Nintendo wasn’t directly involved in the development of Pokémon Go, the Japanese gaming giant does have a 30 percent stake in The Pokémon Company, who are behind this particular release.
Nintendo is likely to see further rapid growth in their market value too. Pokémon Go is currently only available officially in a limited number of markets, with further launches in the coming days likely to add to their market value. For Nintendo, the release of Pokémon Go has only been a success.
Whether Nintendo will now stick to their course with the release of the NX or fast track the process in order to utilize the success of Pokémon Go remains to be seen. However, the smartphone title has brought about a good deal of success for Nintendo, especially considering they weren’t directly involved in its release. That being said, ahead of a major console release, increased brand recognition can only be a good thing for Nintendo.
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