Singer/songwriter Alessia Cara’s “Scars to Your Beautiful” video premiered on Cosmopolitan earlier today (July 11). The track is one of the most profound from Cara’s debut album, and the music video is a moving, inspirational one.
Lyrically relevant, the third single from Know-It-All tells the story of many — young women striving to live up to the beauty ideals put in place by society and going to any lengths to achieve that.
The song is strengthened by an encouraging chorus urging everyone that beauty is everywhere, it’s not just one singular definition: “No scars to your beautiful / We’re stars and we’re beautiful.”
It’s a message becoming more and more important for younger generations to hear as time goes by.
Cara’s “Scars To Your Beautiful” video features several men and women, with all different types of “scars,” whether they’re physical ones or mental and emotional ones. They share snippets of their own stories and talk about what beauty and acceptance really mean to them.
Previewing the video yesterday (July 10), Cara posted the following handwritten message.
“Often times, the world both directly and indirectly tells us that we shouldn’t be happy with ourselves if we don’t fit certain beauty standards. Scars to your beautiful is a reminder that beauty isn’t only one look, shape, size, or color. It isn’t even always tangible. It comes in an endless amount of forms and we need to recognize that.”
In an accompanying interview for Cosmo, the singer, who turns 20 today, discusses the single and video. She explains that she always had several ideas going through her mind about what this video should be.
“I wanted all kinds of people — young, old, whatever their situation, whether it’s visible scars, non-visible scars — just a bunch of different women, and there are some men in there as well because it can reach out to guys too. But I wanted real shots of real people telling their stories, and showing the story through little vignettes.”
“Scars to Your Beautiful” features a cameo from singer JoJo, who is label-mates with Cara.
“It was really cool to have [her] too, because I felt like it was important to have a public figure in the video. A lot of the time, people don’t realize that public figures have these insecurities too. They’re always in the spotlight and they may seem like they have it all together, but they don’t always have it all together, you know?”
The Canadian native also says that “Scars to Your Beautiful” has had a positive impact on her fans, which she’s happy to see. They often send her messages about it.
“I’m just really glad that it’s resonating with people,” Cara says. “It’s not only young women, it’s older women sometimes, and I’ll get messages from guys as well just saying that they appreciate the song and they feel it and they understand, which is a beautiful thing.”
During a recent performance at 106.1 BLI’s Summer Jam in Long Island, New York, Cara dedicated “Scars to Your Beautiful” to Christina Grimmie, the young singer who was killed in Orlando, Florida, earlier this summer.
The 20-year-old singer, who’s currently opening for Coldplay on their “A Head Full of Dreams” tour, is also going back on tour in support of her debut album, which dropped last year. Along with the video premiere, the singer has announced a “Know-It-All Tour Part II” for the fall, according to Consequence of Sound.
The tour begins in Maryland at the Fillmore on September 29 and concludes in early November in Toronto, Canada. Nathan Sykes and Ruth B will be opening for her on the 23-date stretch.
Watch Alessia Cara’s “Scars to Your Beautiful” video below.
[Photo by Jess Baumung/Invision/AP Images]