The Oogieloves in the Big Balloon Adventure, the family-oriented feature infamous for having the worst opening weekend for a wide theatrical release in history, has set yet another record. However, like the one before it, this isn’t the sort of accolades the filmmakers were hoping for. According to the Associated Press, the film experienced the biggest second-week drop on record. Let the notoriety continue.
Over the weekend, the latest offering from Teletubbies creators Kenn Viselman Presents earned an amusing $43,854 in a total of 281 theaters. When you toss these numbers into a simple mathematical formula, the average earnings per theater settles out to around $156. Those who love percentages already know this is a 90 percent drop from it’s opening weekend. Hello, cinematic record.
There is, however, a bit of a bright side to all of this negative press. The Wrap reports that producers are banking on public curiosity to drive DVD and Blu-ray sales. Given the popularity of films like Troll 2 and Showgirls, The Oogieloves in the Big Balloon Adventure could be a welcomed addition to many a cult film collection.
“This was never about box office,” Oogieloves mastermind Kenn Viselman explained following the movie’s opening weekend. “It was about exposure. We’ve now got the notoriety we were trying to get for weeks before the film opened.”
“The attention we’re getting as a result of this is going to help our video on demand and DVD campaigns, and it’s going to help the next films, whether they’re theatrical releases or video,” he added.
In case you haven’t heard, The Oogieloves in the Big Balloon Adventure only managed to generate $448,000 in ticket sales, despite the fact that it opened in over 2,000 theaters. When you break these figures down to per-theater total, you get $200 per theater. Ouch.
“I won’t say we’re not disappointed, for our team and for the exhibitors who both did a great job,” Viselman said. “But this wasn’t made to win the Academy Award — it was made to get parents to get up and dance with their kids. I know from talking with parents who did take their kids to see it, that they loved it.”
Will you watch the Oogieloves movie when it hits DVD?