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Nivea Seagull Sunscreen Ad: Company Builds A Seagull Drone To Poop Sunscreen On Kids [Video]

By Patricia Ramirez
Published on: 15:01 PST, Jul 8, 2016

In the midst of serious geopolitical drama, police shootings, and domestic terrorism, Nivea has released an ad featuring a sunscreen-pooping seagull drone to lighten the world’s collective mood. The premise of the new Nivea ad is simple. Kids don’t wear enough sunscreen, and sunscreen saves lives, and sometimes parents need the help of a sunscreen-pooping seagull drone to keep their kids’ skin cancer-free. Or something like that. Led by lofty and good intentions, Nivea was reportedly doing more than joking around when they teamed up with an ad agency to build themselves a fully functional, sunscreen-pooping seagull drone to maximize the ad experience.

As The Next Web reports, a lot of people think that the Nivea seagull sunscreen ad is “rather ridiculous,” despite the aspirations of Nivea.

https://www.youtube.com/watch?v=KseE8eG4ZZA

The premise is really quite silly, and would presumably require military-grade drone operators to be implemented in reality. Not to mention the potential blinding incidents that might result from seagull drones pooping Nivea sunscreen onto unsuspecting beach goers. The Nivea seagull sunscreen ad actually features seagull drones pooping sunscreen onto the upper bodies of wayward children. Humorous, yes. Even application? Not exactly.

The sunscreen pooping drone does feature the latest technology; it has a UV camera that can determine whether or not kids are properly protected from the sun’s rays.

Despite the laughable premise of the Nivea pooping seagull sunscreen ad, Nivea actually meant it. The lotion company even went so far as to submit the pooping seagull ad to the Cannes Lions festival in a prize-seeking effort. At least one Cannes judge reportedly called the Nivea seagull sunscreen ad “the most stupid thing he’d ever seen.”

The judge even reportedly wondered if Nivea may have “collaborated with Monty Python” when they created the mechanical, sunscreen-pooping seagull.

If you check out the ad, you can see the stalking bird staking out sunscreen-less, innocent children and chasing them down before raining down a stream of (frighteningly authentic looking) seagull poop sunscreen.

This isn’t the first time that Nivea has pushed the weirdness envelope with its sunscreen ads. Admittedly, the company has never employed sunscreen-pooping seagulls in the past (which is on the gross side of weird), but it has implemented some of the weirdest (creepy weird) dolls that anyone has ever thought of.

https://twitter.com/beEverywhere/status/751182788611760128

Last year, well ahead of the Nivea seagull sunscreen ad, Nivea made a few scary dolls that actually got burnt in a sun if the dolls didn’t have Nivea sunscreen protection. Their plastic skin was UV-reactive. And while the kids seemed to love them, a lot of people found them to be pretty strange.

Of course, if you’re producing and profiting from Nivea sunscreen, you’re helping out your bottom line if people are buying enough Nivea sunscreen to protect both their kids and their kids’ toys from harmful UV rays.

A lot of critics of the new Nivea seagull sunscreen ad feel that the experience of being pooped on by a mechanical seagull might be pretty traumatic for small children. Especially small children unwilling to have sunblock applied to them in the first place. Being the victim of a Nivea sunscreen-pooping seagull might not be the best way to eliminate a phobia and may even spawn a few (or dozens) more.

In all actuality, it would likely require a veritable army of pooping seagull drone operators constantly scoping sunscreen-use violators and figuratively pooping on their unsuspecting, non-sunscreen-using heads.

It sounds like utter beach chaos (picture the Rio games plus sunscreen-pooping seagull drones) for those unwise enough to omit the recommended sunscreen application process. For everyone else, though, it might be free entertainment.

What do you think? Are Nivea sunscreen-pooping seagull drones the next step in safe skin beach technology? Could they play a part in preventing skin cancer? Is the idea just weaponized sunscreen? Is the Nivea seagull sunscreen ad the worst or funniest ad of 2016?

[Image by Shutterstock]

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