The development team at Bioware will be working hard to revitalize their struggling Star Wars: The Old Republic franchise by adding major new content to the game every six weeks. The Star Wars MMORPG lost over a million subscribers from its February peak of 1.7 million customers, and Bioware is hoping the addition of a generous helping of new content on a regular basis, plus the new free to play subscription model, will be just the ticket to convince gamers to give SW:TOR a second look.
BioWare general manager Matt Bromberg announced the good news for fans of Star Wars: The Old Republic:
“We’re committed to: about every six weeks, doing a major update for the game. Which would be a new Warzone, a new Operation, a new Flashpoint, a new event — and to doing that on a really frequent cadence, every six weeks. So we’re going to stick to that,”
“As well as the free-to-play launch, which is coming in the fall. We announced that subscribers who have lapsed are already qualified to get Cartel Coins, which will be the in-game currency in the game once free-to-play launches.”
“So you get credit, not just for becoming a subscriber now, going forward, but also for all the time that you were a subscriber, you get more credits and more coin. So we’re hoping that that will encourage people to come back to the game and try it now.”
Many former players have said they quit playing SW: TOR because there was nothing for them to do after they finished leveling their characters. They complained about the lack of promised open world PVP and the repetitious nature of the game’s PVP battlegrounds. Players were also unhappy with the limited number of end-game dungeon instances. While Bioware did an excellent job by creating a detailed and exciting story for player’s to follow as they leveled, many veterans of the game stated the end-game felt like an after thought that was tacked on at the last minute.
Star Wars: The Old Republic was the most expensive MMORPG ever developed, with a price tag of over $135 million. The gaming community waited through seven long years of development to finally play SW: TOR, and many of them were seriously disappointed with the results. It will be incredibly difficult for Bioware to rekindle the spark that drew legions of excited gamers to Star Wars: The Old Republic. It may take a small miracle and some truly innovative new content, but perhaps the force will be with Bioware, and players will flock to rejoin the struggle between the Jedi and the Sith, in a galaxy far, far away.