Google’s relatively new premium streaming services, YouTube Red and Google Play Music, have a tough battle ahead in establishing themselves against an already entrenched market, and Google has been attempting to insert themselves by offering free trials to new users.
That effort might not be going too well as, according to a report from The Verge, Google has now extended the free trials for both services (for new subscribers only) to a full four months.
YouTube Red, which comes bundled with Google Play Music Unlimited, normally runs $9.99 per month, or $14.99 for a family plan. However, users who sign up by the Fourth of July will only have to pay a single dollar — so that they can get your payment information and set up a renewing subscription, naturally — to enjoy all the perks of both services for four months.
Both YouTube Red and Google Play Music are fairly new services from Google, which has traditionally not charged for their various streaming services, but they do come with some fairly decent perks, including exclusive premium content that’s not available to regular YouTube users — including a fair number of exclusive videos from well-known “YouTube celebrities” such as PewDiePie, Rooster Teeth, The Fine Brothers, and many more. It also features some documentaries and original series, many of which tend to focus on aspects of and figures in YouTube culture.
Yes, that’s a thing.
YouTube Red subscribers also get ad-free videos across the site and mobile apps (including the dedicated YouTube Music and YouTube Gaming apps,) the ability to save videos for offline viewing, and the ability to play videos in the background, and to turn off video entirely, both of which are particularly intended to be used with YouTube Music.
In addition, YouTube Music comes with a feature called “Offline Mixtape” which will create a random playlist based on the user’s preferences, and downloads it over WiFi for later listening. The mixtape will keep refreshing itself daily as long as there is WiFi available.
Google is also said to be pursuing deals to stream other shows and movies, which would put YouTube Red in direct competition with other streaming services like Netflix and Hulu.
YouTube Red is currently only available in United States, Australia, and New Zealand; it’s also available for some very specific gaming channels in Brazil.
Meanwhile, the Google Play Music Unlimited subscription that comes with YouTube Red may actually be the tipping point in making the service worth subscribing to.
Google Play Music is both an online music locker, allowing users to upload their music collections and listen to them anywhere, but the premium service includes on-demand streaming of over 35 million tracks; unfortunately, this also has a lot to do with why YouTube Red and Google Play Music have a limited amount of international availability.
Google Play Music also comes with a song matching feature, custom radio stations, and curated recommendations and playlists.
All told, when the two services are taken together, the $9.99 price tag isn’t too bad — and it’s even better if you’ve got a family package for $14.99; even if just for couples, having unlimited access to most of the music on the planet for $7.50 each might be considered a fairly good deal, and services like the mixtape ensure that users won’t burn out their data while listening.
Regardless, $1 for four months to make up your own mind on whether the combined YouTube Red and Google Play Music services are worth the price is absolutely a good deal, and you’ve got until tomorrow to take advantage of it.
[Photo by Justin Sullivan/Getty Images]