With Brock Lesnar set to co-main event the upcoming UFC 200 show and resume his career as WWE’s most dominating force, the “Beast Incarnate” can now add video game cover star to his resume.
In a press release issued by WWE on Monday morning, Lesnar, a former four-time WWE World Heavyweight champion, 2003 Royal Rumble winner, and conqueror of The Undertaker’s undefeated WrestleMania streak, was revealed as the cover man for WWE 2K17. It’s the first time since SmackDown: Here Comes the Pain that Lesnar is featured on the cover of a WWE video game. The last time Lesnar was the lone cover star of a video game was UFC Undisputed 2010.
“My career has been defined by dominating every opportunity presented to me,” Lesnar said in a statement. “I am excited for my newest opportunity representing WWE 2K17 as the franchise’s ambassador and honored to serve as the WWE 2K17 cover Superstar.”
— WWE (@WWE) June 27, 2016
Lesnar, 38, was last seen on WWE television when he defeated current WWE World Heavyweight champion Dean Ambrose in a No Holds Barred match at WrestleMania 32. Now, as he prepares to fight Mark Hunt on July 9 at UFC 200, “The Next Big Thing” continues to get bigger.
Since returning to the WWE in early 2012, Lesnar has been on an unprecedented streak of domination and has taken out some of WWE’s top names. Among those to do battle with Lesnar inside the squared circle — and lose — are John Cena, Triple H, The Big Show, Seth Rollins, The Undertaker, and more.
Get all the details: https://t.co/5nUYtI6Wjihttps://t.co/mXyEwe6zpO
— WWE 2K17 (@WWEgames) June 27, 2016
Despite working a part-time schedule, Lesnar has remained one of WWE’s most popular and feared superstars.
With Paul Heyman by his side, Lesnar has not been tamed. As the “advocate” for Lesnar states in the press release, having Lesnar grace the cover of WWE 2K17 is a huge thing for everybody involved.
“Ladies and gentlemen, my client has truly conquered everything in his path, and unleashing Suplex City through WWE 2K17 will be no different. As the advocate for Brock Lesnar, I can assure you his embodiment of unadulterated excellence, combined with a Beast’s desire to CONQUER all platforms in the gaming world, will make for a video game and supporting campaign that fans will embrace and absolutely cannot ignore this year.”
It’s interesting to note that in the promotional trailer with Heyman narrating his client’s dominance, he mentions Bill Goldberg — a special pre-order inclusion in WWE 2K17 — as somebody who Lesnar has conquered. They only had one match against each other, which took place at WrestleMania XX in 2004.
In the above trailer for Goldberg being in the video game, a large “Suplex City” sign can be seen toward the end of the video. While it may be mere coincidence, WWE Games is advertising the game with the slogan “Welcome to Suplex City.” With Goldberg stating in many interviews that he’s open to wrestling for WWE, and the promotional material behind WWE 2K17, a rematch seems realistic.
Chris Snyder, the vice president of marketing at 2K, also spoke on Lesnar being the cover athlete, referring to Suplex City as “the ultimate backdrop” for the video game.
— Scott Fishman (@smFISHMAN) June 27, 2016
“Brock Lesnar’s unmistakable talent, no-holds-barred mentality and unequivocal determination perfectly complement 2K’s commitment to authentically represent WWE at the absolute highest level,” Snyder said. “With Suplex City as the ultimate backdrop and the ‘Beast Incarnate’ in charge, WWE 2K17 will come to life with an incredible roster and to-be-announced features like never before.”
[Photo by JP Yim/Getty Images]