What does it take to consider a movie a financial flop? Well, according to Wise Geek, there are a few things you need to consider. A film that only makes back its budget is simply not enough. A film has to make at least 2.5 times its budget to be considered successful. Remember, just because there is a specific budget for a movie, that does not factor in advertising, marketing, and distribution, all of which have to be paid from the film’s box office sales. Stating that a film will “make money overseas” means very little. Overseas markets return as little as 20 percent in some places; when you see claims stating a film has “made $100 million overseas,” go ahead and cut that number in half.
In 2016, the number of flops seems to outweigh the number profitable film releases. There are several explanations for this. One is that the general audience have seemingly given up on sequels, the other is that word of mouth (including fan reactions and critic reviews) have more power than studios may like to realize. There are films that have bordered on failure, and other films that have downright underperformed at the box office and lost millions for their respective studios. Let’s look at some films that have underperformed this year, according to Box Office Mojo.
Alice Through The Looking Glass
The Wrap gives a few good reasons for the box office slump of Neighbors 2. First, Seth Rogan, Chloe Grace Moretz, and Zack Efron are not box office draws, and going up against the Ryan Gosling and Russell Crow film Nice Guys may have hurt ticket sales. While the film barely made back its budget, it made 100 million dollars less domestically, and less than 100 million globally.
Teenage Mutant Ninja Turtles 2: Out of the Shadows
Popstar: Never Stop Stopping
Unfortunately, original films aren’t doing too well this year, either. The Adam Samberg, Lonely Island parody comedy didn’t seem to have an international release and it raked in a measly $9 million dollars domestically on a $20 million dollar budget. I guess the Lonely Island isn’t as popular as initially thought. Looks like Adam Samberg and friends should stick to the small screen.
God of Egypt
The first flop of 2016, God of Egypt, performed poorly on many levels. With domestic and international box office numbers combined, the film was able to make back its budget ($140 million) and that’s about it. Plagued by bad reviews and a whitewash casting controversy, it seems the film was doomed before it released.
[Image via Paramount Pictures]