Taylor Swift Quietly Launches Side Greeting Card Gig With Papyrus

Victoria Miller

Taylor Swift is already known for her American Greetings card line, but now the pop princess is going upscale. According to MTV News, Taylor Swift has a new greeting card line with Papyrus. And while these cards are predictably pricey at up to $7.95 a pop, fans can take comfort in knowing Taylor will donate a portion of the proceeds to charity.

Designs for the new Taylor Swift card line include a floral piano motif, balloons with fringed ribbons, a gemmed flower, blingy headphones, and the totally Taylor-esque girl with a cat card. With greetings like "Yay you" and "You are my actual sunshine," there's no mistaking that the cheerful Taylor Swift is the voice behind this super sweet line.

"My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards," Taylor said of the collaboration. "I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience."

In a 2014 interview with Rolling Stone, Taylor revealed that she transformed a large walk-in closet in her Manhattan apartment into her "greeting-card writing room." And two years later, she's clearly still getting her use out of that room. In fact, Taylor Swift is so into sharing greetings and salutations that she carries birthday cards in her purse! Last year, Swift told Vanity Fair she likes to be prepared in case she forgets a pal's birthday.

"You never know when you're going to run into somebody and it's their birthday, and it's just like. oh wow, you gave them a birthday card, like five minutes later," Taylor said.

"There's something very nostalgic to me about the feel of a card and putting pen to paper," Taylor told the magazine. "How many times in our lives are we required to put pen to paper anymore? There's something romantic and sort of lost about it. I like things you can touch and things you can keep, because every bit of communication we have is ephemeral in nature. You can just delete an e-mail and it's like it was never there."

For her new greeting card line, the back of the cards say, "Taylor, in partnership with Papyrus, donates a portion of the proceeds from this card to charity."

The charity that Taylor Swift will donate to is not specified.

[Photo by Mark Davis/Getty Images]

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