Microsoft Surface Pro 4 Outsells iPad Pro In The UK

Despite reports that the 12.9-inch iPad Pro has outsold the Surface Pro 4 in the United States, that doesn’t appear to be the case in the U.K. Android Origin has the news.

“Microsoft Surface Pro 4 has been in competition with the Apple iPad Pro ever since the latter was announced and it’s been an insanely tight competition ever since. A recent analysis though reveals that Microsoft’s tablet is winning this battle in Europe where the Surface Pro 4 has sold more units in the UK than the iPad Pro.”

The article adds that Surface Pro devices sold approximately 275,000 units, as opposed to 107,000 iPad Pro units in the U.K. This is more than twice the amount of units its competition sold. It is important to note that in the U.K., unlike the United States, the iPad Pro is more expensive than the Surface Pro 4. Last month, Fox News posted that the opposite was happening in the United States.

“Apple is making quick gains on Microsoft with its iPad Pro, according to a major market research firm…In a report titled ‘Apple Beats Microsoft at Their Own Game,’ IDC says that the iPad Pro has already taken an impressive lead in the market for detachables — tablets that effectively become laptops by connecting a separate, detached keyboard.”

Apple iPad Pro
The article added that a research analyst claimed that one of the reasons the iPad Pro is “winning” is because most Surface Pros are priced much higher. Since the iPad Pro is still primarily a tablet, it is more prone to a spontaneous purchase. Many commenters after the article claimed that the comparisons are invalid.

“These two are two market segments and not in the least comparable. The iPad is a tablet that they made a detachable keyboard for and the Surface is a PC that was made so it could be used without a keyboard,” said JustinThyme4u.

“Huge Fan of Apple products (I own an iPhone, Apple Watch, two tablets, MacBook Pro, the newest MacBook, and the Apple TV). But let’s not start comparing the Surface Pro to the iPad Pro. The Surface Pro has a full functioned operating system and the iPad Pro does not,” claimed PhilipReingart.

Apple has struggled with its brand lately and the 12.9-inch iPad Pro arrived to mixed reviews in 2015. When the Pro first arrived, famous tech blogger Walt Mossberg of The Verge said he was sticking with his iPad Air.

“You’d think an iPad guy like me would be over the moon about the iPad Pro, despite its hefty base price of $799 for a Wi-Fi-only model with 32GB of memory, which stretches to $949 with 128GB of memory, and soars past $1,000 with cellular capability. But I’m not,” Mossberg claimed, adding that not only was the device too bulky, but that he found only a few apps that took advantage of the iPad Pro’s extra screen space.

David Pierce of Wired claimed that the 12.9-inch iPad Pro is anything but a laptop replacement. However, when Apple released the 9.7-inch iPad Pro, they had better luck since the reviews were unanimously positive. The Verge was just one of the sites that has praised Apple’s latest tablet.

“It looks so much like the iPad Air 2 that you’ll mistake it for one when you see it, yet the insides are so much more powerful it’ll blow your hair back. It’s packed with a weapons depot of ‘bests’ for a tablet: the best screen, the best speakers, the best camera, the best processor.”

Which device would you rather have — the 12.9-inch iPad Pro, the 9.7-inch iPad Pro, or the Surface Pro 4? Let us know your thoughts in the comments section.

[Photo by Andrew Burton/Getty Images]