Women Are More Enthusiastic About Eating Their Veggies Than Men: Study

Men are from Mars; women are from Venus — and that apparently includes their belief system about consuming fruits and vegetables.

A new study suggests that men have less favorable attitudes about eating fruits and vegetables than women despite the health benefits of a natural diet.

Data gathered from more than 3,000 persons in the National Cancer Institute’s Food Attitudes and Behavior survey revealed the following differences between men and women about fruits and vegetables according to LiveScience:

“The study showed that ‘men don’t believe as strongly as women that fruit and vegetable consumption is an important part of maintaining health,’ said study researcher John A. Updegraff, associate professor of social and health psychology at Kent State University in Ohio. It also showed that ‘men feel less confident in their ability to eat healthy foods like fruits and vegetables, especially when they are at work or in front of the television,’ he said.”

The results are based on the what psychologists call “the theory of planned behavior,” i.e., the link between beliefs and behavior.

The study also determined that women are more accepting of the premise that eating a lot of fruits and vegetables is a pathway towards longevity as well as a better appearance.

The study published in the scientific journal Appetite concludes that “females reported more favorable attitudes and greater perceived behavior control regarding fruit and vegetable intake than males, and these beliefs mediated the observed gender difference.”

Do you buy the study findings that women are more receptive than men about a diet that is rich in fruits and vegetables?