Jay-Z And Beyonce Use ‘Lemonade’ To Fuel Rumors And Make Millions

Jay-Z and Beyonce are a power couple, and power in the U.S. is associated with money–the more dollars, the more authority, control, and influence. The couple’s combined net worth is over a billion, and like all savvy entrepreneurs, they don’t rest on their laurels. There is a continuous strive to make more money, create more followers, and keep the millions flowing into the coffers, and it’s all accomplished as a joint venture.

Mrs. Carter recently released a visual album, Lemonade, and the content includes odes to black womanhood, accusations against a cheating husband, and homage to the adage, “If life gives you lemons, made lemonade.” For Jay-Z and his wife, the lemonade is delicious because the mixture is perfect, with the right amount of fresh lemons, water, and sugar, and there’s enough for everyone who wants a glass.

Jay-Z has responded to the fascination that fuels the popularity of Lemonade with his own lyrics. They are featured on Fat Joe and Remy Ma’s “All the Way Up (Remix),” noted E News.

“You know you made it when the fact
Your marriage made it is worth millions
Lemonade is a popular drink and it still is
Survival of the littest”

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In other words, there is a fascination with Jay-Z’s marriage among the masses, and because of this, he and his spouse are making millions. As Beyonce continues ahead full steam with her “Formation” world tour, Jay-Z promises a full album response to Lemonade. In a song entitled “Sorry,” Beyonce talks about a cheating husband, wishing she had never put a ring on her finger, and not being sorry for how she responded to the cheating. A line from the song caused many to wonder who “Becky with the good hair” which caused die-hard Beyhive members to attack would-be Becky’s on social media.

This is not the first time that presumed allegations about Jay- Z’s alleged cheating caused an uproar. Remember the time (circa 2014) when sister-in-law Solange attacked Jay-Z in a Met Gala elevator, supposedly because he disrespected sister Bey by getting too cozy with another woman. Shortly after that, Jay-Z and his lovely wife were riding on the wave of the “On the Run Tour,” billing themselves as Bonnie and Clyde while raking in nearly $110 million.

Matthew Knowles, Beyonce’s father and former manager, said the entire Solange fiasco was to “ignite the tour” and referred to it as a “Jedi mind trick.” He explained that Solange’s record sales went up, more tickets were sold to Beyonce and Jay-Z’s concert, and the rumors on the state of their marriage were the driving force. Knowles also said everything that appears to be is not. It could be speculated that Knowles himself was part of the promotional scheme.

Now the “All the Way Up (Remix)” featuring Jay-Z and Lemonade are exclusively available on Tidal, a music-streaming service owned chiefly by Jay-Z. According to Us Weekly, Jay-Z is working on an entire album that will share his thoughts on Lemonade. Previously, a collaborative album was in the works for the duo, but it was postponed due to record label issues. But know that if an album is never produced, other joint money-making ventures will continue.

Jay-Z is an astute businessman, and other speculations on Bey’s “Sorry” lyrics and Lemonade concept album are that the lyrics and scenarios on the visuals aren’t about her and Jay-Z at all but reflect her thoughts and feelings on the breakup of her father and mother. The point is to keep the audience speculating, purchasing albums, and buying concert tickets. Only Mr. and Mrs. Carter know the truth about their marriage, but that doesn’t stop rumors. Meanwhile, the couple’s wealth surges upward.

[Photo by Mike Coppola/Getty]