The social media mogul, Facebook, knows everything there is to know about us already, whether it has to do with how old you are or how much money you have or even what type of burritos you prefer to eat. And they are using this data to sell ad placements to their clients. Hopefully, you didn’t think that Facebook was making all of their money from users like you and I that just spend hours upon hours searching for the latest memes.
However, rest assured that Facebook is not actually selling any of our data to a third party, which would be illegal. Instead, they are just collecting that data to know where best to place ads that are similar to what we like to do. If you enjoy painting, then they know to include you in the group where you will see all of the art related ads, and so on.
But this new step that Facebook is taking somehow implements a strategy where they don’t have to only target Facebook users. They want to target everyone, especially those that are part of a generation that doesn’t utilize Facebook and other forms of social media. While broadening the reach of its ads could also help Facebook compete with Alphabet, the mother company of Google, some may think the sales generated from ads targeted at non-users will be minuscule.
Two years ago, Facebook came out with an advertising tool that they referred to as the Facebook Audience Network, and it helps businesses to display their ads in third-party apps outside of Facebook. However, that network of theirs only covers people with Facebook accounts still.
However, earlier this week Facebook and its tech firm announced that its marketers will be able to display their ads to anyone who visits within their network, even if they are not registered Facebook members.
Today, 1,000,000,000 of us were together on Facebook.https://t.co/PlpzsI6R8m
— Facebook (@facebook) August 28, 2015
According to the Wall Street Journal Facebook brought in a little over $5 billion in total revenue, the majority of it hailing from advertising. Facebook targets ads based on a user’s activity, and what they’re interested in. With over 3 million businesses advertising on Facebook, it is safe to say that there is something for everyone.
The Journal had time to chat with Andrew Bosworth, vice president of Facebook’s advertising and marketing, where he had a bit of insight on increasing their power involved in advertising.
“Publishers and app developers have some users who aren’t Facebook users, we think we can do a better job powering those ads”.
Facebook has been finding itself in the news rather often these days. Just the other day, the Inquisitr reported about what different status updates can mean and provided the corresponding data.
— TechCrunch (@TechCrunch) May 26, 2016
Many internet users are wondering what this update in adverting means for them. Will it reduce their privacy, something that they’ve experienced the fear of before in the past, or will this technology only achieve a broader spectrum of customers for Facebook?
Unfortunately, there is no way to opt out of this advertising ordeal either. As ads being displayed on any site is up to the webmaster, and even through Facebook, as a Facebook member there isn’t any way to disable the ads. The only way to opt out is to actually remove all of the information from your account and then disable your account completely.
Marketers looking to advertise across Facebook’s network will have the option to only target Facebook users or the full spectrum of potential clients. But, if they do not specify to Facebook, then it is set as a default to automatically target Facebook users and Non-Facebook users.
[Photo by Sean Gallup/Getty Images]