Jay Z has ignored rumors of infidelity that was hinted at in Beyoncé’s sixth studio album, Lemonade, until recently. The multi-platinum selling rapper has finally addressed his marriage status and Lemonade in an official remix to Fat Joe, French Montana and Remy Ma’s “All The Way Up” single.
Jay Z raps: “You know you made it, when the fact your marriage made it is worth millions.”
The rapper and businessman is referring to Beyoncé’s successful release of Lemonade, which sold about 200,000 copies the first day on iTunes and going on to sell about 1 million copies (including streaming) worldwide in its first week.
In her track, ‘Sorry,’ she sings the viral lyrics that fans assumed was about her marriage to Jay Z.
“He only want me when I’m not there. He better call Becky with the good hair.”
She makes another reference with the line: “Looking at my watch, he should have been home. Today I regret that night I put that ring on.”
Jay raps: “Lemonade is a popular drink and it still is survival of the littest.” The rapper is comparing the popularity of his wife’s album to the drink and suggest that rumors of their marital issues is making the power couple millions.
Jay Z mentions Beyoncé's 'Lemonade' on new "All the Way Up" remix https://t.co/87d2e4mRvJ— TIME.com (@TIME) May 25, 2016
Beyoncé’s album was released exclusively on Tidal on April 23 this year – a streaming company the couple co-own — before its release on iTunes.
Some fans speculate that the couple, who have a collective wealth of about $1 billion, hinted at cheating rumors as a marketing strategy. Beyoncé has successfully used unconventional marketing methods with her last album, released in 2013. The album was dropped by surprise at midnight. Her methods paid off with 1.2 million tweets being generated in 12 hours of its release, according to Billboard.
Several artists, such as Drake, J Cole, and Kid Cudi also used a similar marketing strategy after her success.
Jay Z, 46, and Beyoncé, 34, have been married since 2008. Together, they have a 4-year-old daughter, Blue Ivy.
In 2014, CCTV footage, which was leaked showed Beyoncé’s sister Solange allegedly attacking Jay Z in an elevator. This incident initially sparked divorce rumors about the private couple. Fans speculated that the Lemonade lyrics were about the elevator attack. An explanation for the incident was never given, only a joint statement that alluded to a family squabble.
“As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred. They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family.”
A Breakdown of JAY Z’s “All The Way Up” Verse https://t.co/8QdY2uOz2C— DrinkBlackWater (@drinkblackwater) May 25, 2016
Jay subliminally addressed the elevator footage in the new song while paying tribute to Prince who died on April 21 this year at the age of 57: “Prince left his masters where they are safe and sound. We’ll never let the elevator take us down.”
Beyoncé, who is currently on the Formation World Tour has recently been photographed with her husband going out to dinner and holding hands. The marriage seems to be intact with no hints of a pending divorce.
According to PageSix, the couple have finished a joint album, which will be released on Tidal. The report references a source who says: “Jay and Beyoncé were never going to do an interview to address all the questions that came up after ‘Lemonade.’ It’s more their style to respond through music.”
With Jay’s subliminal response fans may be in store for more from the couple who have had successful collaborations in the past, such as “03 Bonnie & Clyde,” “Crazy in Love,” and most recently “Drunk in Love.”
[Photo by Isaac Brekken/Getty Images]