Cinnamon Toast Crunch Challenge: Matt Stonie Eats 2 Giant Boxes Of Cereal, Milk In 17 Minutes

How much Cinnamon Toast Crunch can you eat in one sitting?

How many bowls of this popular General Mills cereal can you eat? How many boxes in one sitting? Chances are that competitive eater Matt Stonie’s answers to these questions are much higher than yours.

In a now-viral YouTube video, Matt eats two boxes of Cinnamon Toast Crunch cereal in a large bowl that was filled with two-percent milk. You may think that eating two boxes of Cinnamon Toast Crunch at once is not that impressive. However, chances are that you are picturing the regular, standard-sized box of this particular cereal, ranging between 12.2 and 16.2 ounces.

For this “Cinnamon Toast Crunch Challenge,” Matt Stonie went above and beyond the cereal’s standard package — targeting the giant sized boxes instead.

Keep in mind that a giant-sized box of Cinnamon Toast Crunch contains 23.6 ounces of cereal, according to By eating 2 boxes, Matt consumed a total of 47.2 ounces — nearly 3 pounds — of cereal!

If the weight of the cereal doesn’t shock you, perhaps the nutritional facts of this massive bowl of cereal will do the trick. Within the standard giant-size box of Cinnamon Toast Crunch, there is a reported estimate of 11 servings.

  • Calories: 1,430 (330 from fat)
  • Sodium: 1,980 milligrams
  • Potassium: 605 milligrams
  • Carbohydrates: 275 grams (including 99 grams of sugar)
  • Protein: 11 grams

Based on that data, here is the nutritional breakdown of what Matt Stonie consumed by eating those two boxes:

  • Calories: 2,860 calories (660 from fat)
  • Sodium: 3,960 milligrams
  • Potassium: 1,210 milligrams
  • Carbohydrates: 550 grams (including 198 grams of sugar)
  • Protein: 22 grams

In addition to the cereal, the video shows Matt filling a large bowl almost to the very top with a gallon of two-percent milk.

He did not reveal the brand of the milk, so it is hard to pinpoint the approximate calories that Matt Stonie consumed in this viral video. However, a typical gallon of Borden Dairy 2% milk has 120 calories and 12 grams of sugar per cup — which means there are 16 servings in a gallon.

If the same nutritional facts applied to Matt Stonie’s “Cinnamon Toast Crunch” challenge, this would mean that he consumed 1,920 calories and 192 grams of sugar from the milk alone.

Before you start to think about accepting the “Cinnamon Toast Crunch Challenge” in your own home kitchen, it is important to keep in mind that Matt Stone is an award-winning competitive eater. He does this for a living, which is why he expressed at the beginning of the video how much he loves his job.

The Cinnamon Toast Crunch Challenge is definitely not the first of Matt’s food challenges on YouTube that went viral.

He has built a following of over 1.6 million subscribers on YouTube primarily because of the massive amounts of various food items he has filmed himself consuming in recent years.

In some video challenges, Matt Stonie focuses mostly on the quantity of the food consumed.

  • Massive Ice Cream Sundae Challenge (11,000 calories)
  • Giant Bowl of Trix Cereal (5,000+ calories)
  • English Breakfast Challenge (10,000 calories)
  • Takis Fuego & Hot Cheerios Challenge

On the other hand, Stonie also posts food challenges on YouTube that were based on speed — focusing on the limited amount of time in which he was able to eat a specified allotment of food.

  • 8 Filet-O-Fish sandwiches in 60 seconds
  • 16 White Castle cheeseburgers in 60 seconds
  • 32 Reese’s Peanut Butter Cups in 60 seconds
  • 32 Jalapeno Poppers in 60 seconds

From a health standpoint, it is important to put a disclaimer warning in front of most food challenges in general — whether you are going for speed or consumption amount. Chances are that most people would never even think about eating 2 giant boxes of Cinnamon Toast Crunch with a gallon of 2-percent milk in one sitting. However, you at least have to tip your hat in respect to competitive eater Matt Stonie for accepting and completing this massive cereal challenge.

[Photo by Sheila Fitzgerald/]