TV network Nickelodeon is in an odd partnership with Airbnb to promote the movie, Teenage Mutant Ninja Turtles: Out of the Shadows. At an undisclosed location in New York City, a rental space has been transformed in the “Turtle Lair,” and lucky fans are staying there for free. This space has to be seen to be believed.
Airbnb began renting out the Turtle Lair nightly on May 14 and will continue to do so until June 2. This is just the start of a string of other planned Airbnb creations to be planned by Viacom, which owns Paramount Pictures and TV networks MTV, Comedy Central, and Nickelodeon.
— #TMNT2 (@TMNTMovie) May 14, 2016
“Hey dudes! Looking for a dojo where you can practice your ninjitsu skills? Our secret lair in Manhattan is THE place to order up a pie, shoot some hoops & chill with your squad,” says the Lair’s description written by Ninja Turtle, Leonardo. “Crash here while we’re busy fighting an evil rhinoceros and warthog hench-mutant. This high-tech dojo is fully loaded…a glow in the dark basketball court, a retro arcade, more video games with a pretty sweet TV wall…anything for hanging ninja-style. We say no to drugs and alcohol, so none of that in the Lair. But we do say yes to pizza! Just clean up your pizza crusts and don’t break any of Donnie’s equipment. That really gets his Bo staff in a twist.”
While it’s not the same as the Disneyland Dream Suite, the Turtle Lair is still pretty impressive. Production designer Amy Gavin designed the lair that was put together in just three days reports Kirsten Acuna for Business Insider. The secret location of the Turtle Lair can be found down a few dark corridors in New York City. Inside, the place is decked out with all kinds of Teenage Mutant Ninja Turtles paraphernalia including a TMNT arcade game, a surfboard coffee table, TMNT-themed glassware, cabinets that hold the Turtle’s weapons, skateboards, traffic signs, a mini basketball court, a huge dragon decoration, Chinese lanterns, a wall of boom boxes, custom graffiti art by Blake KEO Lethem and a lot of empty pizza boxes as pizza is the favorite food of the Teenage Mutant Ninja Turtles. A copy of the new video game Mutants in Manhattan is available to be played in the loft, as well as a guitar and drum set.
The lucky guests who are able to book the lair can have up to 20 friends with them during the day, but only six can spend the night. Guests are treated to free pizza (of course), as well as some TMNT swag when they leave. While the space appears to be sold out –no shocker there — the Turtles have hinted that fans could crash in their lair at another time. To find out when, fans are told to follow @TMNTMovie on Twitter. For every guest that stays in the lair, Viacom will donate some money in the guest’s name to the PACER’S National Bullying Prevention Center.
— #TMNT2 (@TMNTMovie) May 19, 2016
So, what is like to live like a Teenage Mutant Ninja Turtle? Apparently, it’s pretty sweet.
“My husband & I felt like kids again, we grew up watching TMNT & staying at the lair was reliving our childhood. Our kids enjoyed it & it was wonderful sharing this experience with them!!! The lair is a dream come true for all the TMNT fans!!!” says one guest. Another guest also gave the TMNT space a good rating:
“The turtle lair was an EPIC experience. There are no words to describe the sheer size of the liar and the amount detail that went into creating a portal that brought us into the world of Teenage Mutant Ninja Turtles. The service was white gloved and all of our needs were met with a smile … and they even threw in a couple large pizzas! The only negative was that we had to check out and go back to reality. Thank you for transporting us to another dimension.”
Teenage Mutant Ninja Turtles: Out of the Shadows will enter theaters on June 3rd.