Scott Disick, the ex-boyfriend and baby daddy of Kourtney Kardashian’s children, found out that the internet is not so forgiving, and even though you can delete things, once something is posted, it can be out there on the internet forever.
Disick has an Instagram following of over 16 million followers. This is significant and brands like to take advantage of people who have large followings like this by having them share images with their products in it. People who get sponsored Instagram ads can receive a substantianal amount of money by sharing sponsored posts. In Scott Disick’s case, according to Jezebel, earnings for an Instagram post can be $15,000 to $20,000 per post. Yes, you read that right – per post!
So, needless to say, it is important that people like Scott Disick who do share sponsored posts make it seem natural and not like an advertisement.
Yesterday, Disick did anything but that.
He posted a picture of himself with a container of Boo Tea Shake in front of him. The problem? In the caption he forgot to remove the instructions from the advertiser.
The Mirror reported Scott Disick’s Instagram faux pas.
“The reality star posed with a jar of Bootea protein shake – standard. But then he forgot to delete the instructions from the company about what to write for the photo’s caption.”
The caption of the original Instagram post read as follows.
“Here you go, at 4pm est, write the below
Keeping up with the summer workout routine with my morning @booteauk
The Instagram post that Scott Disick put up before he realized his mistake had over 4,000 likes and more than 100 comments before he took it down.
Several people noticed the mistake right away and took a screen capture so it is now on the internet forever.
You can only imagine how the sponsor who paid Scott Disick to share this post felt. Advertisers like Boo Tea Shake pay celebrities like Scott Disick to share posts like this because it is a more natural way of reaching their target audience. Even though the platform requires people who share sponsored posts to disclose this information by including the #ad hashtag (or something similar), most Instagram users don’t even notice it and the fact that a celebrity like Disick is endorsing the product is enough for them. But, the sponsor doesn’t want it to be obvious like it was in Scott’s most recent post.
For many of Scott Disick’s 6 million-plus Instagram followers, this was the first time they realized that some of his posts are actually paid for by brands and they are not impressed.
CBC tells readers how Scott Disick fixed his Instagram mess, saying, “The caption was later edited to remove the sponsor instructions and to add the hashtag #ad.”
Even though he took down the original post and reposted a picture for the sponsor, the damage was done. The new picture has comments like, “It must be good to get paid by posting these crap!” and “This brand lost credibility @booteauk y’all stupid. At least send out a personal trainer to train him and have him take your supplements for it to prove it actually works. Or get someone that can at least read an email right and know how to copy and paste.” Some of the other comments are not so polite.
This is not the first time that someone in the Kardashian clan or related to the Kardashian clan has messed up on an Instagram sponsored post. Kim Kardashian had been sponsored to post about some prescription pills that have been used to promote morning sickness but the U.S. Food and Drug Administration made her remove them because they violated federal drug-promotion laws.
[Photo by Alexandra Wyman/Invision for Talent Resources/AP Images]