Sausage Party is not your typical animated film. While eating is commonly regarded as a hearty activity, the film portrays the task as a violent way to kill food items. The first trailer had to be polished to get a G-rating and given the film’s seemingly vicious nature, Sausage Party star Salma Hayek joked hypnosis was involved when Seth Rogen’s team asked her to voice a taco character.
“I don’t know how they got me! I swear to god, I don’t know. I think I was hypnotized. I remember being shocked, and then, I was recording it. I don’t know how they got me on board, but I’ll tell you, I am one naughty, naughty taco. She is a bad girl, in a different way. I know I’ll never play another one like that, for sure.”
The actress went on to say that Sausage Party was the “naughtiest thing” she did.
“I saw the trailer and my husband said, ‘Oh, my god, this is hardcore!’ I said, ‘No, baby, that’s the kindergarten version. Brace yourself!’ It’s the naughtiest thing I’ve ever done. I never thought I’d ever say some of those things out loud. But, I had a lot of fun working with Seth. It’s a different kind of crazy.”
In the trailer, viewers get a glimpse of grocery items all vying to end up in a shopper’s cart believing that paradise awaits them. Food and beverages all see shoppers as “giants” who will transport them to the “Great Beyond” they were long promised.
Frank, who is voiced by Rogen, is an outspoken sausage who can’t wait to be with an alluring hotdog bun. However, the couple’s expectation of a “happy ever after” becomes shattered. Upon going home with the shopper, they are shocked to witness their Irish potato friend being skinned alive. What follows is the wailing of the food items that are now trying to escape.
The supermarket goods discover what really happens once they’re taken home. They learn that the promise of a good life outside the store shelves is a lie, and Frank feels it’s his mission to let others know that the afterlife actually equates to being chopped, cooked, and consumed.
The edibles have been warned, though. In the trailer, a jar of honey mustard is returned to the grocery store by a “giant” after buying it by mistake. The jar tries to tell everyone the horrors he witnessed, but they never believed him. When chosen by a shopper the next day, the honey mustard opted to take his own life by leaping outside the grocery cart.
Seth enlisted his reliable comedy crew, including Michael Cera, James Franco, Jonah Hill, and Paul Rudd. Apart from Salma, additional talents include Bill Hader, Edward Norton, and Kristen Wiig.
Seth and Evan, the people behind Superbad and This is the End, admitted that the idea of a film like Sausage Party first teased their minds a decade ago. In an interview with Business Insider, Seth talked about the night they first thought of the film.
“It actually came from me and Jonah and my wife having dinner together,” Rogen said. “We started talking about what it would be like if we made a Pixar-style movie about food and how f—ed up that would be and how potentially hilarious it would be. And that was almost 10 years ago, and we’ve been tirelessly trying to make it ever since then.”
Evan described Sausage Party as their “passion project.”
Sausage Party will open on August 12.
[Photo by Anthony Harvey/Getty Images]