What Do You Do In Your Calvins? New Calvin Klein Ad Stirring 'Adult Content' Controversy

Becky Padilla

A new Calvin Klein ad involving a model who is 22-years-old, but looks younger, has gone public and it's awful and "disgusting," say most who have seen it. The ad series also involves Kendall Jenner, and headlines are using words like "p*ssed at Calvin" and "porn." With the continuing pressure to push the limits of fashion in order to sell it, it seems the limits of good taste and common decency have plowed off the edge of a cliff head first.

Even if there is so little material involved that one person could have done it for under $2, and it looks like a soft core adult entertainment ad.

In 1995, in its infamous "kiddie porn" campaign, CBS reported, the Department of Justice investigated Calvin Klein for complaints that some of the models used, who were posed suggestively, looked to be underage. Calvin Klein ended up shelving the campaign. Years later, one of the models who participated in that campaign was convicted of first degree sexual abuse of a 12-year-old in Kentucky.

Calvin Klein ads, billboards, and commercials have even been pulled and/or banned from the U.S. market due to their level of inappropriateness. Yet that has not stopped Calvin Klein, or the whole industry, from plowing forward in all fashion formats ranging anywhere from suggestive to perceived child exploitation or pedophile candy.

What's the point of a Sports Illustrated swimsuit issue when there aren't any swimsuits anymore? If there are, they are being held by a finger. One. Finger. While body parts are only somewhat covered with whatever tiny, flimsy item the photographer can come up with. Other companies have used suggestive advertising also, such as Abercrombie & Fitch, which is now known, The New Yorker said, as "one of the most successful—and most hated—brands in retail history."

It is such a problem in warmer months, when females wear dresses and skirts, that police actually issue alerts warning to be on the lookout for "voyeuristic photographing." Upskirting can also net the perpetrator up to four years in prison and registration of "sex offender" status.

This ad campaign also comes at a time when the emotional temperature of the nation is running high over different genders using the same bathrooms, pedophiles having easy access to temptations just by looking at an ad, the ongoing discussion of females being objectified, and the growing awareness of sex trafficking of young girls.

Competition in an industry is to be expected, but maybe Calvin Klein and the others need to exercise more responsible ways of going about trying to market their merchandise besides an "I flash in #mycalvins." caption, so buyers want to purchase, and don't feel they need to beware.

[Photo by Chris Hondros/Getty Images]

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