Kylie Jenner’s new Lip Kit formulation was recently reviewed by San Franciso-based beauty blogger Stephanie Nicole. She claimed that the new formula of Kylie Lip Kit Candy K shade and the ColourPop Clueless Ultra Matte Liquid Lipstick are similar.
In a detailed YouTube video, Stephanie showed the striking similarities between the two products.
“The ingredients from this Candy K and the ColourPop Clueless Ultra Matte Liquid Lipstick are identical. The ColourPop one does have a few other ingredients in there, which are filler products, but every single thing that’s in these Kylie Jenner lipsticks are in the ColourPop ones.”
The Keeping Up with the Kardashians star released a new version for the Candy K shade, which is reportedly brighter than the old one. The blogger also noted that the new formula is “significantly more watery” than the previous product that’s “mousse-y and creamy.”
Stephanie went on to speculate about the Kylie Lip Kits.
“All she is doing is basically lending her name out to a brand that knows that no matter what it is, people will wait in line. So when they saw the huge response, they cut some corners, and took a good formula and made it cheap.”
Nonetheless, despite her Kylie Lip Kit Candy K reveal, Stephanie lauded the product as it stayed true to its promise of staying on the lips all day. She, however, will stick to ColourPop as they’re cheaper. The Kylie Lip Kits are priced at $15 to $29 as opposed to ColourPop matte lipsticks that may be bought for $6.
This isn’t the first time that the younger Jenner was accused of having the same ingredients as ColourPop’s formula. Beauty vlogger NikkieTutorials previously claimed she was told that Kylie Lip Kits were repackaged ColourPop. Makeup artist Grace Ha did the same. As per the posts, Kylie’s Dolce K, Candy K, and True Brown K were similar to ColourPop’s Clueless, Beeper, and Limbo. The two later deleted their posts.
A Reddit thread started in December 2015 also discussed the speculations. It is fairly common in the cosmetics industry for products under different brands to be created by a single manufacturer. However, some believe that it’s not fair of Kylie to charge that much for repackaged products.
The budding entrepreneur already addressed the rumors last year through an Instagram post. She said her kits do not have the same formulation as ColourPop’s, but she’s friends with the owners.
It is too early to say if claims like Stephanie’s will impact the sales of Kylie Lip Kits. In an interview with Adweek, Kylie said that she never intends her product to sell out most of the time as her team continues to increase their production.
“What’s interesting is that it’s not small at all. We only keep making more and more every single week and it sells out faster and faster. Literally, I pray that it lasts more than 15 minutes every single time. I want people who just feel like buying a kit to be able to go online and buy it. I want that so bad. But right now, it doesn’t seem possible.”
Kylie was also quick to address the previous complaint about the lip gloss brushes. Many users, including makeup artist Jeffree Star, pointed out that the brushes became frayed after using them for just a few times. Kylie revamped the wands to prove that she listened to client feedback.
[Image via Instagram]