It is being stated by those in the celebrity business that Zayn Malik and Gigi Hadid are a brand, but in Zayn's eyes, Gigi could be seen as being an essential part of his team and the ideal individualist he seeks.
Despite this, some are saying that Gigi Hadid might be copying off of Zayn Malik. For instance, the Daily Mail headlines a May 7 article with "Lovebirds in leather! Gigi Hadid's jacket is a match for boyfriend Zayn Malik's trousers."
Regardless of their similar taste in fashion, it is doubtful that Zayn Malik and Gigi Hadid think of themselves as a brand or mirroring each other like the headlines sometimes suggest.
About accusations that Zayn Malik and Gigi Hadid function as a brand, the Sunshine Coast Daily writes, "Analysis by D'Marie's chief executive Frank Spadafora found Hadid's modelling agency IMG saw a 1,446 percent increase in engagement on their first post presenting Hadid and Malik's relationship."
They go on to state that Gigi Hadid and Zayn Malik may not have had a choice in being labelled as a brand because "[c]ouples such as Zayn Malik and Gigi Hadid individually are household names."
Nevertheless, this also has its benefits because, as household names, Gigi Hadid and Zayn Malik can charge higher fees for contracts because "[w]hen the media becomes more interested in a couple, this enables them to up fees and thus increase their net worth."
On the other hand, Zayn Malik is alleged to feel that Gigi Hadid is a natural part of his life and not part of some elaborate scheme to get higher fees.
Instead, insiders were quoted by OK! Magazine as stating, "Everyone's telling him [marriage] may be too soon… But Zayn says Gigi is the girl for him!"
Supporting this, it is also alleged that Zayn Malik is trying to find matching homes for him and Gigi Hadid.
According to You, the reason Zayn wants to buy homes in London and Los Angeles is because insiders state that "Zayn wants to feel like he and Gigi are married and thinks living together [will prove] that Gigi isn't just a rebound after Perrie [Edwards]. [Gigi's Mom] Yolanda Foster is desperate for them to slow down, but Zayn is adamant that living together will finally cement their relationship."
However, it should be kept in mind that Zayn Malik might be serious about what he wants from a relationship and sees his ideals in Gigi Hadid. For example, Zayn Malik stated in a January Billboard interview after he broke up with Perrie Edwards that he liked intellectual women and described his fantasy woman in the following quote.
"I need a challenge... I enjoy an intellectual conversation as well, where someone can construct a sentence beyond what hair and makeup they're wearing, and talk about something political or about the world. I like an opinion."
Obviously, Gigi Hadid is proving she is opinionated and owns her own mind and image. In a recent Yahoo Style article about Gigi Hadid's image being used as contemporary art, Visionaire co-founder Cecilia Dean stated the following.
"When we asked Gigi Hadid to participate at first, we'd been talking to photographers — all of them men — to shoot a really sexy image… However, it just wasn't working, so we decided to go straight to the woman and put her in charge of the image and how she wanted to represent herself. Gigi wanted to use her most-liked Instagram picture, which we found to be modern and relevant in a digital age."
Adding to the idea that Gigi Hadid is on top of every angle of her game, E! Online quotes Gigi talking about her outfit for the "Manus X Machina: Fashion in an Age of Technology" theme for the Met Gala benefit on May 2.
About her metallic outfit, Gigi Hadid explained that she designed it herself on a notepad and gave the design idea to Tommy Hilfiger. She was excited about how it turned out.
As if a stunning dress was not enough, the Telegraph points out that Gigi Hadid also had an alleged $2,000 metallic manicure that had crystals embedded under her fingernails.
Regardless of all the glamour, Gigi Hadid is also down-to-earth in a way Zayn Malik likely respects. For example, a week after the Met Ball in NYC, Gigi Hadid went out and about in the city without any makeup while wearing an over-sized hoodie, according to the Daily Mail.
[Photo by Mike Coppola/Getty Images]