Last month Drake unveiled his very own brand of whiskey – Virginia Black – via Instagram.
“After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…,” he wrote.
Beginning May 1, Virginia Black will be available in California, New York, and Nevada, and the timing couldn’t be better, correlating with Drake’s newest album, Views, which debuted April 29.
Brent Hocking, the founder and creator of the original DeLeòn Tequila, collaborated with Drake to create a whiskey that offers “luxury with an edge.”
Hocking commented on the collaboration saying that it is “Uniquely positioned to redefine American Whiskey, [and that] Virginia Black will engage enthusiasts irrespective of spirit preference or experience.”
Virginia Black is described as a personally selected collection of two, three, and four-year old bourbon whiskey focused on a high-rye content and finished with a decadent profile.
“We believe everyone should have access to glamour, swagger, and soul,” the duo added. “Our price point grants them that access, allowing people to embody the lifestyle always, not just on special occasions.”
But for Drake fans, this is a special occasion. It’s been an agonizing one year and nine months since Drake announced his fourth solo album – originally titled Views From The 6, but shortened to Views this past week.
Although, the Toronto rapper had his biggest year in 2015 with his surprise mixtape If You’re Reading This It’s Too Late, joint Future album What A Time To Be Alive, and meme-able megahit “Hotline Bling,” fans are still excited say that the wait is finally over.
In fact, Drake is set to have the biggest sales week of his career, with Views selling more than 600,000 copies on iTunes within its first 24 hours of availability, reports Verge.
Drake acknowledged the career milestone during a release party for his album on April 29. His speech was caught on tape and posted on Instagram.
According to Verge, Drake’s Views will easily surpass the first-week sales of Beyonce’s latest project Lemonade, which is expected to come in around 700,000 copies sold when the official numbers are released.
Drake’s highest sale logged to date was when Nothing Was The Same debuted at No. 1 with 658,000 sold in its first week, according to Nielsen Music.
If Views starts with more than 800,000 copies sold, it will be the tenth album to do so in a single week in the past 10 years – and the first by a male artist to do so since Justin Timberlake’s The 20/20 Experience launched with 968,000 in the week ending March 24, 2013, reports Billboard.
The last album to sell more than 800,000 in a week was Adele’s 25.
Views has a fighting chance to move one million albums in its first week, which is basically impossible unless you’re Adele or Taylor Swift. However, if Views does sell one million albums in its first seven days, then it will become the 21st album to reach that mark.
Views track list:
- “Keep The Family Close”
- “U With Me?”
- “Feel No Ways”
- “Weston Road Flows”
- “With You”
- “Still Here”
- “One Dance”
- “Childs Play”
- “Pop Style”
- “Too Good”
- “Summers Over Interlude”
- “Fire & Desire”
- “Hotline Bling (bonus)”
Views is currently available through iTunes.
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