While many Beyoncé fans are applauding her “vulnerable” and “transparent” performance on her new visual album Lemonade, others are hesitant to take a sip because they suspect the project is merely a clever PR stunt. One crafted to fatten the pockets of Mr. Sean Carter and his wife while the consumer remains intrigued by the mystery surrounding the savvy power couple.
Since the release of Lemonade, critics and fans alike have noted how Bey has gushed about her rap star hubby in many songs since she made her solo single debut with the hit “Crazy in Love.” Behind the scenes, Jay Z’s infidelity has reportedly had Mrs. Carter quietly playing the role of long-suffering wife. In 2014, Beyoncé released “Ring Off,” about her mother’s experience with infidelity in her marriage. Now, the pop star is finally exposing her own husband’s womanizing with her latest work, most notably on the track “Sorry.” While Rachel Roy and Rita Ora have denied being the “Becky with the good hair” that Bey mentions in the track, a source tells Page Six exclusively that Jay Z is “100 percent behind” his wife exposing him for a bigger payday. The source goes on to say that the Becky speculation “was a deliberate play by the famous couple.”
“They develop these storylines to sell albums. ‘Lemonade’ is a movie crafted to drive sales. Jay and Beyoncé are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.”
— E! News (@enews) April 28, 2016
Another insider added, “They’re marketing masters. They’re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. ‘Lemonade’ is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”
E! News reports that Beyoncé and Jay Z had “a lot” of counseling sessions to save their marriage. So the content of Lemonade could lead one to believe that they envisioned dollars signs in a resolution. Several lyrics on the album suggest that Jay Z cheated on Beyoncé, others indicate that they reconciled. Beyoncé is notoriously private, so if she can’t permanently squash the rumors and speculation about her marital life, she might as well profit from it too (and not just the tabloids).
“Beyoncé had the baby and was like, ‘What am I doing? This is what my dad did to my mom.’ She really looked at herself. Jay is now a great husband, and this is in the past. They went through a rocky patch but things are good again. The video is about finally coming to terms with her strength and their love,” explained the source to Page Six.
The couple’s marital growing pains are reportedly netting them millions after profiting from cheating rumors. According to reports, the couple specifically crafted the lyrics used in Lemonade to rake in the cash. From a marketing viewpoint, the theme would guarantee the album would gain maximum exposure without them having to do much to promote it. Beyoncé released the album exclusively through the rap mogul’s TIDAL streaming service.
— Marie Claire (@marieclaire) April 29, 2016
Jay Z was spotted being quite affectionate toward his wife on the set of a music video for Lemonade. “Jay Z was there supporting his woman,” Paulette Leaphart tells PEOPLE. “He was just so loving and supportive, doting on his wife and daughter. He was just wonderful.”
Beyoncé and Jay Z met when she was 18, and in a 2013 Vanity Fair interview, Jay joked how he had to “wine and dine” her while getting to know her. In 2002, Beyoncé appears on Jay Z’s “03 Bonnie and Clyde,” marking the first of many musical collaborations between the two. They attempted to downplay their relationship until the release of Bey’s 2003 solo single, “Crazy In Love,” featuring Jay Z. The song’s lyrical content made it clear that these two were an item.
Beyoncé and Jay Z tied the knot in 2008 in an intimate ceremony at Jay’s apartment. The couple released no photos of the event, but wedding videos appear in footage for their “On the Run” tour and in the visual album Lemonade. In 2012, Beyoncé gave birth to their first child together, Blue Ivy Carter. It’s worth noting that the couple earned over $100 million for the “On the Run” tour.
— ELLE Magazine (US) (@ELLEmagazine) April 28, 2016
Rumors of infidelity began to circulate when Jigga was accused of sleeping with his then new artist, Rihanna. He’s also been accused of having an affair with British singer Rita Ora. In 2013, rapper and model Liv claimed that Jay Z hit on her back in 2008, but she declined his advances out of respect for his wife. The following year, she released a song called “Sorry Mrs. Carter” in which she reiterates her claims that Jay Z has a thing for her. Belgian model Claudia Scheelen has also alleged that Jay Z flirted with her over drinks at a nightclub, and he made no mention of Beyoncé or his daughter during their conversation.
When Us Weekly ran a cover story declaring that Beyoncé was ready to end her marriage, her father Mathew Knowles said that the infidelity rumors are a “Jedi mind trick” crafted by Jay and Bey in order to sell “On the Run” tickets.
— People Magazine (@people) April 29, 2016
Jigga’s 2014 elevator brawl with Bey’s sister Solanage is said to have erupted over his inappropriate relationship with Rachel Roy. She resurfaced last weekend when Beyoncé dropped Lemonade, and Roy took to Instagram to boast that she was Jay Z’s “Becky with the good hair.” After she felt the sting of the Beyhive, Roy released a statement saying her post was “coincidental,” and she cancelled a scheduled public appearance, some say because of the death threats made against her and her children.
The Daily Star now reports that Queen Bey and Jay-Z will laugh all the way to the bank from the “Formation” tour alone — not to mention earning millions more when the Lemonade record sales are counted.
Beyoncé kicked off her “Formation” tour in Miami on April 27, and to heighten the speculation about that state of her marriage, she was notably missing her wedding ring. Some might dismiss it as her taking precautions while performing. However, the timing is curious and “coincidental” as it relates to the topic of infidelity on Lemonade. To confuse fans even further, during her Miami show, Beyoncé dedicated “Halo” to Jay-Z, saying to the sold-out crowd, “I want to dedicate this song to my beautiful husband. I love you so much.”
[Photo by Frank Micelotta/Invision for Parkwood Entertainment/AP Images]