Rita Ora has found herself the latest target of Beyoncé and Jay Z’s troubled marriage. Ever since Queen Bey’s new visual album, Lemonade, dropped on Saturday, April 23, everybody wants to know who “Becky” is.
It was previously assumed that it was Rita Ora who had an affair with Jay Z. The British singer stirred up controversy when she posted a Snapchat photo of herself wearing nothing but a bra with strategically placed lemons just days before Beyoncé dropped Lemonade. Then Ora stepped out in the same Gucci outfit that Bey wore in her video for “Formation.”
The pop star proceeded to drum up more controversy on social media when she posted a photo of the 1973 film Ash Wednesday starring Elizabeth Taylor, which follows the life of a woman who undergoes plastic surgery to lure back her cheating husband.
2. Rita Ora posted this pic on her snapchat and deleted it pic.twitter.com/taKGBIyqsS
— #RIPAnda (@_MrBentleySA) April 26, 2016
— The Sun (@TheSun) April 27, 2016
— HollywoodLife (@HollywoodLife) April 26, 2016
Despite stirring up controversy, Rita has taken to Twitter to deny the claims.
“I never usually address tabloid gossip but let me be clear, these rumours are false,” she tweeted. “I have nothing but the utmost respect for Beyonce. Let’s continue enjoying Lemonade. (sic)”
After denying the affair rumors, Rita Ora has shared another cryptic message on social media. The “Poison” singer took to Snapchat once again to lip-sync along to Meghan Trainor’s new song “Better” featuring Yo Gotti. Ora was seen mouthing along to the words, “I deserve better, better than you,” as she stared coldly into the camera.
— Mirror Celeb (@MirrorCeleb) April 28, 2016
She even captioned the video, “This is so for me right now this song.”
She then added, “Trainor girl you a bad a** #better,” along with some heart emojis. Some fans assume that the video is her response to the hip-hop mogul.
According to the Mirror, Rita Ora looked somber as she stepped out in Vancouver after the Jay Z affair rumors. She tried to go incognito in a black baseball cap, sunglasses, baggy jeans, and a red blanket wrapped around her shoulders when she walked through the airport. An insider also told the British tabloid that Rita is upset about the incident.
“Rita is absolutely mortified and really angry about the comments being made about her. She has received a lot of online abuse and it is completely unfounded.”
Ora is now being extremely cautious as she could lose a series of lucrative deals after she was forced to deny the rumors, according to another report via the Mirror.
Marketing expert Stephen Cheliotis told the magazine that Ora’s net worth could take a hit after she stirred up controversy on social media.
“A backlash against Rita is not something a commercial brand wants to get involved in. It’s messy. There is always a danger it will put some brands off. It’s a dangerous game to be squaring up to a much bigger brand, with a bigger fanbase.”
But a second source denies that the pop star will lose any of her endorsement deals. When Ora first sparked the affair rumors, she was seen donning a bra as part of her collaboration with lingerie brand Tezenis, which is still going strong, claims the source.
“Rita has incredibly successful international partnerships with brands ranging from Tezenis, Adidas and Rimmel London, and her designs sell out each season. The partnerships are all ongoing.”
Rita Ora also has endorsement deals with American Express, L’Oreal, Nintendo, Rimmel, and Topshop. In addition, she has a line of fragrances with Tommy Hilfiger and co-owns the Tidal streaming service with Jay Z as she goes through a legal battle with the rapper’s Roc Nation label. In recent court documents, she revealed that she wants to break out of her contract and claims that Jay Z and Roc Nation have placed her music career on the back burner to focus on their side projects.
For now, the singer will have to focus on generating money from her acting career and fashion endorsements. Rita is back filming the Fifty Shades Darker movie as she reprises her role as Christian Grey’s little sister, Mia. She also flaunted her body and that infamous initial pendant in the new Tezenis ad campaign.
Rita Ora strips off to model bikinis while wearing THAT necklace as she’s announced as Tezenis beachwear ambassador https://t.co/93O6V5axns
— Rita Ora (@RitaOraHub) April 28, 2016
— Lingerie Insight (@LingerieInsight) April 28, 2016
This time around, Ora is seen wearing a series of bikinis for the Italian lingerie brand. In one photo, Ora wears a black bikini with white embroidery, and in another, she wears a bright and colorful patterned bikini. No lemon bra in this photo shoot.
Do you think Rita Ora’s career will take a direct hit after the Jay Z affair allegations? Sound off below in the comments section.
[Photo by Warren Little/Getty Images]