Beyoncé & Jay Z Accused Of Creating ‘Becky’ To Sell Albums

Did Beyoncé and Jay Z create the already infamous other woman “Becky” in an attempt to sell more copies of Lemonade?

According to an insider who recently spoke out about to Page Six, while Beyoncé’s fans are taking to social media to slam a number of women, including Rita Ora and Rachel Roy, who they believe may be the “Becky” Jay Z may have cheated with, Lemonade‘s prominent cheating theme is actually nothing but a fictitious storyline.

“Jay and Beyoncé are entertainers at the top of their game. They develop these storylines to sell albums,” the insider told Page Six, noting that “Becky” and the cheating rumors surrounding Beyoncé’s latest visual album Lemonade are just a “movie crafted to drive sales.”

Beyoncé & Jay Z Accused Of Creating 'Becky' To Sell Albums

“Do you think Jay would release her album on Tidal if it really was all about him?” the source close to Beyoncé and Jay Z continued, alleging that Beyoncé’s husband of eight years “is 100 percent behind this.”

Another insider who spoke out to the site echoed that sentiment, claiming that Beyoncé alluded to cheating and “Becky” on a number of Lemonade‘s tracks, namely “Sorry,” in order to get as much attention and buzz for her new release as possible.

“They’re marketing masters. They’re pros at this. The more attention, the more they sell, the better,” the source claimed. “All that speculation is to get press when they need it. Lemonade is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”

But while Page Six‘s source claimed that “Becky” may not exist as one single person, the insider added that the figure could allegedly be a composite of many women from Jay Z’s past.

Beyoncé & Jay Z Accused Of Creating 'Becky' To Sell Albums

“I don’t think Beyoncé is calling out one girl. It is many girls. The rumors have been around for years,” the source said of “Becky,” alleging that Jay Z may once have cheated on the superstar but not since the couple welcomed their daughter, Blue Ivy, in 2012.

“She really looked at herself. Jay is now a great husband, and this is in the past. They went through a rocky patch but things are good again. The video is about finally coming to terms with her strength and their love,” the insider claimed.

Beyoncé and Jay Z are yet to speak out regarding rumors that Lemonade is nothing more than a story invented by the couple, though Wendy Williams is also alleging that there could in fact be more to the infamous “Becky” than meets the eye.

Speaking out about the visual album on her daytime talk show, The Wendy Williams Show, on April 26, Williams claimed that Beyoncé and Jay Z may even have paid fashion designer Rachel Roy to play the role of “Becky” in order to “mix it up.”

“Rachel Roy, first of all, you’re not this fighting girl unless you’re on Jay Z and Beyoncé’s payroll, and they paid you to mix it up to add, I guess, sales for Lemonade,” Williams claimed earlier this week, which followed an Instagram post the designer uploaded that alluded to her being Jay Z’s supposed other woman.

After Beyoncé scathingly sang that a cheater needs to “call Becky with the good hair” in the track “Sorry,” Roy took to Instagram to post a snap of herself which she captioned “Good hair don’t care, but we will take good lighting, for selfies, or self truths, always. Live in the light #nodramaqueens.”

Beyoncé’s fan’s then swarmed on Rachel’s social media pages to post some pretty scathing remarks, causing the fashion designer to later deny claims that “Sorry” was about her in a statement issued to People.

“I want to put the speculation and rumors to rest. My Instagram post was meant to be fun and lighthearted, it was misunderstood as something other than that,” Rachel Roy told People. “There is no validity to the idea that the song references me personally. There is no truth to the rumors.”

Do you think Beyoncé and Jay Z created “Becky” the alleged cheating storyline to sell more albums?

[Photo by Andrew H. Walker/Getty Images for Variety]