Kids’ Vitamins Didn’t Live Up To Label, Settlement Offered

Kim LaCapria - Author

Jun. 15 2013, Updated 9:03 p.m. ET

Kids’ vitamins are the cause of a $2.1 million manufacturer refund after it was revealed that the product “contained only a fraction of a nutritional substance the packaging claimed.”

The kids’ vitamins in question were manufactured and distributed by NBTY and two subsidiaries, Rexall Sundown and NatureSmart. Bearing the licensed characters Winnie-the-Pooh, Disney Princesses, and Finding Nemo, the kids’ vitamins were labeled as containing a child’s daily required dose of DHA.

However, the kids’ vitamins in some cases contained only a tiny amount of DHA — occasionally, one one-thousandth of the amounts claimed on the packaging such as in the Disney and Marvel Complete Tablets for kids aged four and older.

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In children younger than four, the discrepancy between the packaging and the actual contents of the tablets was even more pronounced. DHA was discovered to be present at levels of only five ten-thousandths compared to the amounts stated on the packaging.

On Tuesday, the company announced the kids’ vitamin refunds to be issued, and the settlement stems from a lawsuit against manufacturer NBTY back in 2010 over false or misleading packaging claims made. CNN explains how those who may have purchased the affected kids’ vitamins may claim their refunds:

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“Parents who believe they may have purchased the vitamins dating back to between May 1, 2008, and September 30, 2010, can file a claim through the FTC’s website. In Tuesday’s statement announcing the refunds, the FTC said customers have until October 12 to file a claim.”

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The affected kids’ vitamins retailed at between $4 and $8 a package and were sold online as well as at CVS Pharmacy, Wal-Mart, Target, Walgreens, Kroger, Kmart, Meijer, and Rite Aid.


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