When it comes to the K-pop industry, it usually is no surprise when a K-pop group manufactured under the big three of SM Entertainment, YG Entertainment, and JYP Entertainment, make it. It is also under the big three that most K-pop groups not only just make it, but make it big. SM Entertainment has EXO and Girls’ Generation. YG Entertainment has Big Bang and 2NE1. Finally, JYP Entertainment has Wonder Girls and 2PM. Needless to say, a K-pop group’s success is often linked to both the size and influence of their agency.
So when K-pop groups not part of the big three not only make it but make it big per se, it is often amazing. Groups like 4Minute and B2ST (CUBE Entertainment), GFriend (Source Entertainment), or Sistar (Starship Entertainment) fit such a criteria. However, there is one group that stands above the rest and they are the Bangtan Boys, better known as BTS.
BTS is currently signed to Big Hit Entertainment, one of many small agencies that are in the K-pop industry. Despite this, BTS is so big, they are actually the reason why Big Hit Entertainment outsold more albums than both YG Entertainment and JYP Entertainment in 2015. That alone is a tantamount feat but with hit songs like “Dope” and “Run” (music video attached above) blazing the music charts, it is no surprise why are doing so well. Now BTS can add another accolade to their prominence as they are the most retweeted artist on Twitter, and they beat out the likes of Kanye West and Justin Bieber.
The aforementioned statement pertaining to Twitter popularity does come off like a fabrication given the fact that American musicians are often the biggest musical stars in the world and that Twitter is dominated by American users. Despite K-pop’s growing popularity internationally, it still only accounts for a niche percentage of American listeners. Still, KpopStarz reports that BTS was listed as the No. 1 most retweeted artist, according to Twitter themselves.
Currently, BTS is promoting the Japanese version of their single “Run” which was released on March 15. BTS is also expected to make a comeback on May 2 with the release of their special album The Most Beautiful Moment in Life: Young Forever. It will correspond with a concert at the Olympic Stadium Gymnasium Arena in Seoul for two days starting on May 7.
[Photo by Chung Sung-Jun/Getty Images]